Are you looking for a way to get feedback from your customers, clients, or colleagues? Testimonials are an effective tool to solicit feedback and gain insights into how your business or product is being received in the marketplace. Asking the right questions can help you gain more meaningful testimonials that are useful to your business. In this blog post, we’ll explore the different types of questions you can ask to get testimonials, and how to develop questions that will provide the best insights and results. We’ll also explore why it’s important to create thoughtful and tailored questions for each testimonial request, and how to best use the information gained from your testimonials.
What are testimonial questions?
Customer testimonials are quotes and accounts provided by actual clients who have used the goods or services of your business. If you work in marketing, you could use customer reviews on your company’s website or social media to draw in more clients. People may be inspired to try your goods or services when they read favourable reviews from past clients.
You can ask specific questions during the testimonial collection process to get complete answers. You can do this face-to-face, through a video testimonial interview, or online by sending a testimonial questionnaire. Customers may provide more detailed feedback when you ask specific questions, which can result in more persuasive testimonials.
25 questions for customer testimonials
To help you get quality testimonials from your customers, here are 25 questions you can personalize and ask:
1. Who are you?
Consider asking the client to share a bit of information about themselves to begin a testimonial interview or questionnaire. The testimonial may seem more sincere and individualized if they include their first name, age, and background. New clients may find it easier to relate to the testimonial subject in this way.
2. When did you first discover our product?
You can learn more about your customers’ purchasing processes by asking them this question. You can follow-up questions to find out why a customer waited a year after hearing about your product for the first time. This could assist you in the future in developing a more successful marketing campaign.
Alternately, if they bought the product right away after learning about it, you can find out which aspects of your advertising campaign are most effective by asking them why. You could use this information to evaluate your social media campaign, for instance, if they claim to have found your business on social media and bought your product that day.
3. How did you discover our product?
You can learn more about your marketing campaigns by answering this query. For instance, you can use this information to evaluate your television advertisements if a customer found your product while watching television. The answer to this query may also inspire some brief stories that will help the testimonial sound more genuine. Customers who hear or read testimonial quotes may identify more with narrative examples.
4. What outcome were you hoping for when you selected our product?
Customers may be inspired to share a reason why they chose your product by answering this question. For instance, a small business owner may have chosen your product if you sell accounting software to them in order to boost productivity. When prospective customers hear this tale, they might be able to relate to it and be motivated to purchase your good or service.
5. Why did you choose our product over others in the market?
You can inquire as to why customers chose your product over competing goods. This can assist you in gathering crucial marketing data regarding your campaigns. It might also aid in your analysis of the opposition for upcoming campaigns.
6. What is your favorite thing about our product?
This query may occasionally result in endorsements of your product in the form of quotes or stories. You can use these quotes on your website as advertisements. You may improve your chances of receiving a thorough response by asking your customers for a specific example of their preferred feature.
7. How was your experience using our product?
Customers’ opinions on their overall experiences can provide you with valuable feedback. For instance, you can use customer feedback to enhance your product or service if they mention any difficulties they had. If the client had a wonderful experience, they might give you a glowing testimonial to share with others.
8. How has our product affected your life or situation?
Depending on your product and the other questions you’re posing, you can modify this question. For instance, if your customer bought the product to address a problem, you might inquire as to how it changed their particular circumstance. You can inquire about the impact the product has had on the customer’s life or a particular aspect of it if your product offers a more general benefit.
9. What has been your favorite part about working with our company?
If your business offers a service or the client interacted with a customer service representative, you may use this inquiry to find out more about the procedure. For instance, if you work as a marketer for a consulting company, you might ask clients to comment on how the consulting process went. When appropriate, you can ask the client for specific information to help make the testimonial more impactful, such as who they worked with.
10. How has our product exceeded your initial expectations?
This question may encourage customers to expand on their experience. It can also provide you with some additional information regarding their initial expectations, which can help you understand how they view your business. You can learn more about your brand and how customers feel about it if you gather a lot of testimonials.
11. Whats one reason you would recommend our product to your family or friends?
This query may result in specific examples or stories about why customers enjoy your product. To demonstrate to other customers why people enjoy your products, you can use quotes or excerpts from these accounts. You might improve your chances of getting a more in-depth response by requesting one specific reason.
12. What is one benefit youve experienced since using this product?
You could ask them to list one or more advantages they have experienced as a result of using your product or service. If the customer is asked to name a certain number of benefits, you might produce a thorough response with examples. These advantages can demonstrate to potential buyers why they might want to purchase your product.
13. Whats something that surprised you about our product?
You can find out more about how consumers view your brand by answering this question. It can also lead to positive stories. For instance, a customer may have believed they would use your product once a week at first but later realized they used it daily. You might choose to highlight this positive information on your website or in your social media posts.
14. How often do you use our product or service?
This inquiry can assist you in obtaining crucial marketing information regarding returning customers. It can also lead to positive stories about your product. A customer might claim they use your company’s microwave every day because it is so simple to use, for instance, if you are marketing appliances.
15. Can you describe how you use our product in your daily life?
An explanation of the customer’s experience using your product can be provided in response to this query. A portion of this story may encourage others to try your product when they read it. Based on how frequently customers use your product, you can tailor this question. If clients use your service infrequently, for instance, you might ask a general question about how they use it or how it impacts them.
16. What is one problem that you had that our product has solved or improved?
Customers can respond to this query by listing the benefits they have enjoyed as a result of choosing your good or service. You can use these responses to demonstrate to potential customers how they could profit from working with your company. By concentrating on a single issue, you might inspire clients to offer more thorough responses.
17. What was your buying experience like?
Small businesses and shops that sell goods directly to customers may find this inquiry useful. Feedback regarding the sales experience is available, and you can use it to make changes. If the response is favorable, you could use some quotes on social media.
18. How has your customer service experience been?
If the client interacted with a customer service agent, you may pose this query. They could give general feedback or tell a story about their experience. To elicit more in-depth responses, you could enquire further, such as about the people they collaborated with.
19. Was our product worth the initial cost or investment? If so, why?
You can use this inquiry to get crucial feedback on your goods. Additionally, you might get a response that you can post on your website. For instance, you could post a quote online from a customer who claims they use your product every day and find it to be worth the price.
20. Whats one thing you think other people should know about this product?
This query can assist you in coming up with a motivational saying or example. It might also result in a user suggestion that you decide to incorporate into your website. For instance, if you sell clothing, a client might comment on how well they fit, which you can add to your website to assist potential customers.
21. How has our product or service changed over time?
You can use this inquiry to learn more about the item if your customer has used it for a considerable amount of time. This can help you compile information about the durability of your products. Additionally, it might result in compliments on the caliber of your products.
22. Whats one thing youd change if you could?
This question can help companies gather important feedback. If you work in marketing, you could pass this information along to other people in related fields. For instance, you can inform the product and development team of a customer’s product suggestion.
23. Is there any way we could have improved your experience?
You can ask this question at the conclusion of your interview or survey to find out more about the customers’ experiences. They might provide you with feedback that will improve the experience for potential customers. They might also mention a compliment about how wonderful the procedure was.
24. Is there anything we could do to make the product better?
Customers who have used your product may have recommendations that can help you grow your company. You may follow up with additional inquiries to learn more about these suggestions based on the customer’s response. If they report that everything went well, you might choose to post that statement on social media.
25. Is there anything else youd like to add?
You might decide to ask the client for any additional comments before concluding the conversation or questionnaire. You can help create a positive interaction for the client by promoting an open dialogue. You may also generate more genuine feedback.
4 Powerful Testimonial Questions
FAQ
What questions should you ask for a testimonial?
- How did things look like before you used our goods or services?
- What issue(s) were you trying to address with our offering?
- Where did you start your search? …
- What distinguished our offering from alternatives?
How do you ask for a good testimonial?
- Do an Interview/Survey at the End of the Project. A great time to request a testimonial is at the conclusion of a project or major milestone.
- Use What People Are Already Saying. …
- Take a Quick Video While Meeting With a Client. …
- Ask to Swap Testimonials. …
- Support Your Ask With a Compliment.
What are examples of testimonials?
Testimonials should include the person’s name, title, company and picture. The least credible testimonials include just the person’s initials. The testimonial text is the same.
