You have a lead, but good luck trying to regain that person’s interest if you mess up your welcome email. On the other hand, if you ace it, you might have a customer who will not only be loyal but also spread the word about your company. Automate your email marketing.
Why is sending a welcome email to a new client important?
Most industries can benefit from a well-written welcome email. They highlight the benefits of the good or service and remind customers of these benefits, which could increase sales. They enable you to decide what details you want potential customers to have access to and gauge their perceptions of a company’s brand. Additionally, welcome emails give businesses the chance to show customers that they value their participation, which can foster long-term loyalty and foster goodwill with customers.
What is a welcome email to a new client?
The first communication a salesperson or marketer sends to a customer after they decide to buy a product or subscribe to a service is a welcome email. Additionally, you can send one to potential clients who register for a mailing list or a free trial. Sending a welcome email aims to build a good rapport with the customer, highlight any unique features of a product or service, and persuade them to use it again in the future.
How to write a welcome email to a new client
The steps below can be used to create a welcome email for new clients:
1. Create a readable format
Structure your email in a logical and captivating format. Select a readable, approachable font style that conveys the tone of your brand. You can also use additional design components, such as a particular color scheme or unique iconography. Include no more than three succinct paragraphs in the email’s body, and make any lists bullet points so the client can easily navigate them. Learning HTML could be beneficial so you can edit the emails’ design and formatting elements directly in the source code.
2. Write a constructive subject line
The subject line highlights the purpose of an email. Make a brief mention of the email’s main point, but keep the majority of the details in the body of the message. Use salutatory language that reflects your intended tone in the subject line. You can do this by addressing the client by name or using appropriate emojis. To make the email more memorable, write just one sentence or sentence fragment because clients will more likely remember a brief, actionable phrase than a few detailed sentences.
3. Express gratitude to new clients
In the first sentence of the email’s body content, express gratitude to your new customer or subscriber for their interest in your business. To personalize the conversation and show them that you value their participation, try using their first name. Making use of this strategy may make clients feel valued, which may increase the likelihood that they’ll make additional purchases.
4. State the companys value proposition
The value proposition, which summarizes the goal of a good or service and how it might improve a customer’s life, is a two- or three-sentence statement. The value proposition in the email could serve as a reminder of the particular justification for their initial desire to buy or subscribe. It also introduces them to your customer service philosophy and outlines the conventions they can anticipate. To give them more context and background for their purchase, you can also include a brief account of the company.
5. Address the email from an actual person
Make the welcome email more distinctive by having a team member send it from their real email address and sign it with their name. The leader of the team, such as the CEO or founder, or a marketer who can create a constant line of communication This produces a one-to-one marketing experience, which is a strategy for developing close relationships with customers. It raises the likelihood that clients will enjoy working with the business and recommend it to others in their social networks.
6. Use a friendly, conversational tone
Implement clear and friendly language throughout the email. In order to concentrate solely on the needs of the client, try to limit the use of first-person language. Additionally, it’s crucial to be cautious when using jargon that someone unfamiliar with the field would require additional context to understand. Maintaining a deliberate tone can help you reassure new customers that their decision to purchase this good or service was a wise one by conveying an air of kindness to them.
7. Provide expected resources or items
logical order, outline the client’s next steps for using the service or product. This may include particular features or services, such as a username for a website or any marketing materials you promised to new clients, such as a commitment to a 30-day trial period of free service. You can describe the services they can use once the anticipated product arrives if they are expecting one.
8. List the next steps in the process
Outline the subsequent steps in the procedure in the following paragraph of the email so that the client can access the entire good or service. This might entail asking for personal data and preferences to create a user profile or asking users to upload any important documents. To demonstrate respect for the client and their time, try to state any requests in a clear, purposeful manner.
9. Provide any additional information
You can provide access to resources in the welcome email, depending on the service or product, to assist clients in learning more pertinent details. It could clarify any issues that may need some research and provide more evidence of the utility of the good or service. You could, for instance, include a link to a blog post with a list of frequently asked questions or a tutorial video. To ensure that you can offer the most pertinent recommendations, try to keep any links to other online resources to a maximum of three.
10. Include ways to contact the company
Customers might have additional inquiries that call for the assistance of customer service representatives. Give them a variety of ways to contact the business to suit their preferences, such as an email address, phone number, or direct messaging service. A social media network managed by the marketing department, which engages with people on a daily basis, can also be mentioned.
11. Consider offering them a gift
Provide customers with a bonus gift in addition to the services they anticipated to mark their promotion. It might be a promotional code for an additional item or a work of unpublished public content. This choice may demonstrate that the business is willing to accommodate customers’ needs.
12. Give access to the first step
Include a procedure that enables the client to start the first step of the service described earlier in the email at the end of the main email content. For instance, you could create a clickable button that directs users to a page where they can add their user names and profile pictures.
Welcome email examples
Here are two examples of welcome emails:
Example 1
From: [email protected]
Subject: Welcome to Always Entries Writing Services
Dear Doug,
We appreciate your interest in Always Entries Writing Services, the premier provider of communication technology. Yalena Harding is my name, and I’ll be teaching you everything you need to know to succeed. At Always Entries, we’re committed to assisting you in keeping all of your writing supplies organized so you can be more productive during the day and have more time to unwind at night.
With your premium subscription, youll get access to:
Spend some time filling out your user profile and personal preferences so that we can start sending you relevant content to help your journey get started.
The Always Entries team suggests watching the following videos to make sure you can use the program right now without difficulty or discomfort:
You can contact me by email at yalena if you have any additional queries. harding@email. com or contact general support at (555) 545-4321.
Additionally, you can find us on your preferred social media network. Every day, we share helpful writing resources, and we regularly check our direct messages.
Regards,
Yalena Harding
Sales associate at Always Entries
Example 2
From: [email protected]
Subject line: Its great to have you at Dog Emporium
Hey Lana,
We appreciate your purchase of Yummy Bone Treats at Dog Emporium today.
At your request, weve added you to our membership newsletter. You’ll be among the first dog lovers to learn about incredible discounts, sales, and events for puppy training.
Receive $10 off your subsequent purchase of Yummy Bone Treats online or in stores as our way of saying thanks for signing up. Use the code DOGS-ARE-COOL-2222 when you make your purchase.
Click HERE to read the next newsletter now.
Wishing you well,
The Dog Emporium Team
How to Welcome a New Client
FAQ
How do you write a welcome email to a new customer?
- Create a readable format. …
- Write a constructive subject line. …
- Express gratitude to new clients. …
- State the company’s value proposition. …
- Address the email from an actual person. …
- Use a friendly, conversational tone. …
- Provide expected resources or items. …
- List the next steps in the process.
How do I write a professional welcome email?
- It’s timely. …
- A subject line that’s clear and engaging. …
- A greeting. …
- Tell recipients what to do next. …
- Give subscribers a gift. …
- Ask subscribers to follow you on social media. …
- Request that subscribers add you to their contact list or “safe senders” list.
How do you welcome new clients?
- Decide on the format.
- Choose who will send the welcome message.
- Avoid over-the-top phrasing.
- Reiterate your value for your customers.
- Share contact details and invite customers to ask questions.
- Provide useful resources.
