A business brief serves different purposes depending on context. Generally speaking, it is a document that outlines the benefits of using a particular tactic or model in a particular circumstance. Similar to how a legal brief advocates for a client’s interests, a business brief is written in a persuasive active voice to persuade clients and companies to invest in your idea or business.
Before you begin writing, organize your thoughts and create an outline for your brief. Keep in mind that the goal of the essay is to persuade your readers to see things from your perspective in as few words as possible. Do a thorough investigation on the business or executive you intend to target with your brief. If at all possible, limit the length to two pages (but no more than four).
Be creative. Use relevant quotes and citations to sell your argument. Think about your selling points from both an analytical and emotional perspective. Fill your text with action verbs and calls to action. Consider what kind of information would influence you if you were in the position of your audience.
Explain to the reader exactly what they are expected to do in order to bring your vision to life. It should be written so that those who read it are eager to take on this responsibility and inspired to start a successful partnership with you and/or your business.
Elaine Riot has been writing professionally since 2001. Her work has appeared online, in periodicals covering business, the arts, and education, as well as in B2B and consumer magazines. Riot is a natural writer who produces quality copy for a variety of clients, such as the University of Washington and Vulcan, Inc. and Amazon. com. She graduated from the University of Texas at Austin with a Bachelor of Arts in English.
How to write a business brief
A strong business brief can guarantee that clients, partners, potential investors, or leads are aware of what you have to offer. By taking the following actions, a business brief can be short and to the point:
1. Write an opening statement
The reader is introduced to the company and its objectives in the opening statement. You can provide details about the company’s history, the reason you wrote the brief, and your objectives by letting readers evaluate it. The company name and a sentence like “The goal of this brief is to” are appropriate opening sentences. ” and then a short explanation.
2. Describe the objectives
After the introduction, outline the individual objectives of the brief. The objectives describe the challenges or issues the brief hopes to address, while the opening statement outlines the brief’s overall purpose. Objectives can be listed in a list with bullets and brief descriptions for each one, or they can have their own section with details on what they are, how they affect the business or industry, and how you plan to address them.
For example, your objectives might include:
3. Provide background information or research
The research that backs up your assertions or goals should be described in the following section of your business brief. This can include background information on challenges or industry-specific problems. You could, for instance, include data showing how low-quality products affect the market and how they cost businesses money every year. Include pertinent graphs or images to demonstrate your points, and reference all of your statistics sources to ensure their accuracy.
You can also add additional details to entice clients or leads to buy, like client endorsements or feedback. This data validates your brand’s integrity and authenticity and supports your claim that it is the best option for the consumer.
4. Discuss your target audience
You can describe your target audience in this section. If you’re briefing investors, stakeholders, or introducing new products, it’s helpful to create a customer profile and include it in this section. This aids in identifying the target market and those most likely to buy your goods or services. Look at market trends and consumer feedback to identify potential members of your target audience.
5. Describe the schedule and budget
The next section should outline the briefs schedule and budget. For instance, if you introduce a new product, give investors or stakeholders an idea of how long it takes for the product to sell as well as the projected profits and financial requirements for the project. This keeps stakeholders updated and contributes to the financial implications of the project’s clarity. Additionally, you can decide on the project’s milestones and how the company will know when it has reached each one. Project milestones are an excellent way to gauge the project’s progress and offer a chance to celebrate it.
6. Describe your success metrics
Information on how the company measures success can be included in the last section of your business brief. Determine how you know youve met the briefs objectives. You can provide measurements, such as a 20% increase in revenue or adding 500 new clients each month for six months
Additionally, you can gauge consumer and stakeholder interest or the industry impact of your company. For example, your efforts may produce an increase in customer interest in the industry, up 20% from last year The business could consider this the measurement of its success.
What is a business brief?
A written document known as a “business brief” can include a number of objectives, business plans, or product plans. Businesses can create briefs for:
Business briefs are succinct, to the point, and focused on a single goal or solution. Businesses can produce numerous briefs each year, but a good business brief requires time-consuming research and a clear objective.
Business brief template
A business brief template can give you an outline so that your brief is organized and professional. Here is an example of a business brief template:
Introduction (short description of the company and the purpose of the brief)
Objectives
[List the brief objectives and briefly describe them]
[Include graphics, statistics, or charts that illustrate the needs or difficulties faced by the industry or business that the objectives plan to address.]
Briefly describe your target audience or the people who will benefit from the objectives of the brief.
Describe the timeline for the project and the budgeting requirements, including any milestones and expected profits.
Success metrics [Explain how you can use specific metrics to gauge the project’s success]
Business brief example
Here is an example of a business brief:
Introduction With this brief, we hope to inform our shareholders about a potential expansion opportunity in the sales and marketing sector, specifically in the areas of SEO tactics and content optimization. The executive summary outlines the most recent market changes, significant challenges, and a strategy to take advantage of a competitor’s bankruptcy to grow our business and profits. It also outlines the requirement for additional funding to seize this fleeting opportunity.
Objectives
Research
*Audience target The company purchases a customer base from Maine Analytics of about 300 companies that are actively looking for SEO and content optimization services. These are small to medium-sized companies with annual revenues ranging from $105,000 to $148,000. *.
The acquisition is anticipated to take up to two months to complete, but individual customer pitches may take longer depending on customer interest. *.
Success metrics
Business Brief
FAQ
How do you write a business brief?
- Write an opening statement. The reader is introduced to the company and its objectives in the opening statement.
- Describe the objectives. …
- Provide background information or research. …
- Discuss your target audience. …
- Describe the schedule and budget. …
- Describe your success metrics.
What is an example of a brief?
Briefs are described as concise written or spoken statements or summaries of the key arguments in a case. A five-minute news segment covering a quick presidential announcement is an example of a brief. A paper that outlines the reasons a person is responsible for a crime is an example of a brief.
What’s a brief in business?
A business brief is a document used to advertise goods and services to clients and customers, boost profits, offer fixes for issues facing the sector, or raise consumer awareness of business operations.
How long is a business brief?
Do a thorough investigation on the business or executive you intend to target with your brief. If at all possible, limit the length to two pages (but no more than four).
