Your interns are looking to you for advice as they navigate the marketing landscape, whether they are fresh out of college or are attempting to make their way in the “real world” after graduating from college. Here are some helpful hints for motivating your interns for maximum development and productivity and, most importantly, for teaching them.
Project ideas for marketing interns
Consider assigning your teams marketing interns to projects like these:
1. Research customers and communities
A research project is a great starting point for an intern because thorough research is essential for effective marketing. They should be able to get going right away and continue working without much direct supervision so that you can focus on your regular management tasks. Set clear expectations for the research’s outputs, such as determining what particular online communities are saying about the brand and then compiling the results into a report. Your intern should become familiar with the fundamentals of market research so they can apply what they learn to a subsequent project.
2. Develop a list of keywords
Knowing the keywords that will draw customers to your brand is a crucial component of online marketing. Your intern can begin learning more about search engine optimization and marketing keywords. Using the work they’ve already done conducting customer and community research, you could ask them to compile a list of the top keywords and keyword combinations, including long-tail keywords, that will drive the right traffic to your content. The intern should gain knowledge on how to use market research to compile a list of target keywords, and how these keywords are used to create content.
3. Help develop sales materials
Your intern should be well-prepared to create their own content and collaborate with other marketing experts you supervise to develop sales materials once they have finished projects on research and keywords. They could be tasked with collaborating on materials for an ongoing campaign or an internal presentation with your graphic designers and content producers. Your intern needs to develop the skills necessary to produce high-quality marketing content within predetermined parameters and by the deadline. Additionally, they should learn how to collaborate with other teams and people.
4. Create a blog or newsletter
Giving your marketing intern the opportunity to write a blog or newsletter for your business can make them feel accomplished. To create a new blog post, newsletter, or article that is targeted at the audience they’ve previously identified, they can use their own market research, keyword list, and any prior experience they have with content development. Using the marketing expertise they have acquired, you could allow them to define the parameters of their own projects, instilling in them a crucial sense of accountability. They need to develop leadership skills so they can manage their own content creation projects with the help of market research and keyword lists.
5. Develop a project budget and dashboard
Your intern should gain a thorough understanding of what marketing entails over the course of the internship, including the specifics of budgeting, project management, and key performance indicators. Alternatively, you could ask them to define a budget and a dashboard with key performance indicators for their own project. You could also ask them to assist with an ongoing large project. No matter if they are managing a small or large project themselves, they should learn the fundamentals of managing a budget and project performance.
6. Plan an event
The ability to plan projects and network effectively are just two of the many skills that can be learned through event planning. Its an excellent way to finish up an internship. Ask your intern to plan a modest internal team-building activity or assist with a larger customer event once they have honed their general organizational skills. Tasks might include gathering user requirements, coordinating between departments, hiring venues, coordinating with caterers, and creating presentations. The intern should gain knowledge of the various facets of event management and how events fit into a marketing plan.
What are projects for marketing interns?
The best projects for marketing interns are those that can benefit both the intern and the employer by giving them the chance to develop important skills while carrying out crucial tasks for a business. Interns can contribute significantly to the work of your department or marketing firm. Make sure the projects you assign to interns are worthwhile and can be completed with little supervision from management. To give your intern a sense of the full range of what marketing entails, it would be ideal if you could assign them a number of small projects.
Tips for developing internship marketing projects
Since most internships only last a few months, it’s critical to think carefully about what you want from them before your interns begin working there as well as how much time you can devote to supervising them. Additionally, consider what you want your interns to learn from the experience and how you can make sure they are happy when they leave your company. Here are some pointers for creating a successful program for your marketing interns:
#FableTours: 2015 Marketing Intern Independent Project
FAQ
What are good projects for interns?
…
Some internship projects may include:
- Data entry.
- Social media analytics.
- Proposal writing.
- Market research.
- Event planning.
What should I have my marketing intern do?
An intern in marketing, also known as a corporate marketing intern, aids the marketing division in its advertising and promotional activities. Their primary responsibilities include completing administrative and clerical tasks, creating social media campaigns, and creating marketing collateral and presentations.
How do I prepare for a marketing internship?
- Walk the aisles and see the products. …
- Pay attention to the news and have opinions. …
- Stalk the company’s social media accounts. …
- Know a few basic, high-level numbers. …
- Your past is important today.
