7 Steps for Writing an Engaging Contest Announcement

An exciting opportunity awaits! We are proud to announce a special contest for our customers, with the chance to win an amazing prize package. This is your chance to showcase your skills, get creative, and be rewarded for your hard work. We could not be more pleased to provide an opportunity like this for our customers.
The contest is open to any and all customers who meet the specified criteria. To enter, participants must complete the requirements outlined on our website. All entries must be submitted by the specified deadline in order to be considered. The winner will be selected by a panel of judges and will be contacted directly.
We look forward to seeing the amazing submissions that come in! This is a great opportunity to show off your talents, and we are sure the winner will be incredibly proud of their accomplishment. Don’t miss out – enter now and you could be walking away with an amazing prize package.

How to write this letter:
1 Announce the contest with a brief description of what the sales personnel must do, and what they can win.
2 Explain the contest rules, including restrictions, and make the deadline clear.
3 Add details about the prizes and encourage participation.

How to write a contest announcement

The following are the seven steps to writing a contest announcement:

1. Determine the contest details

Finding all the necessary and pertinent information about the contest that you intend to include in the announcement is the first step in writing a contest announcement. This can include specifics regarding the announcement’s target market, the group hosting the event, and the goal of the competition.

When writing, consider your audience. For instance, the information you’d include in a contest announcement for a Halloween costume party at work might be different from that of a customer giveaway on social media. While an announcement for a giveaway may contain more detailed information on how to enter the contest, one for an office Halloween party may use more conversational language to appeal to its audience.

2. Choose a platform to distribute the announcement

Next, you can consider how to distribute the announcement. Depending on the audience you want to reach, you may need to decide which platform to use for your announcement. For a departmental contest, it might be appropriate to hand out flyers in the office break room, or you might decide to send an email with an electronic announcement. Social media is another common platform for contest announcements. This could be a great platform to host your announcement if your company has a social media presence and wants to increase its engagement with customers through social media.

3. Design the layout for the announcement

You can design the announcement once you’ve decided which information to include in it and which distribution channel to use. Think about the platform’s capabilities as you approach your design. A physical flyer, for instance, might allow for more visual imagination than an email announcement. Furthermore, some social media platforms may prioritize images while others may be better suited for text-based or even video announcements. To make meaningful design decisions that will appeal to and persuade your audience, take into account your target audience.

4. Create an outline for your content

You might make a content outline to organize the information you want to include as you think about the announcement’s visual layout. Many announcements begin with a descriptive and engaging headline. Furthermore, some may provide more information about the specific contest requirements and rules, while others may point participants to a website for more details. You may want to think about using the following format for a more informative announcement:

5. Include visuals

Depending on the announcement type, you might include visuals in your design, which can be a great way to convey the contest’s theme and pique viewers’ interest in learning more. You could also make the viewer more aware of your brand by using the company’s logo or colors.

Visuals also help organize information for a reader. For instance, you might include a table in the design if your contest has several stages with various deadlines and runs over a long period of time. This will help the viewer keep track of the dates.

6. Write an engaging headline

Try writing a headline that grabs the audience’s attention after formatting the announcement’s layout. The announcement’s title is crucial because it entices readers to learn more about the competition. The prize for winning the contest should be mentioned in the contest headline in order to entice readers to continue reading. For instance, the phrase “Enter for a chance to win a $50 gift card!” would make a good contest headline.

7. Incorporate the contest details

Finally, write the contest information and double-check it for accuracy and clarity. You can use the announcement’s outline to direct the content you include. Try to be straightforward and succinct when writing the announcement so that the reader can easily understand the contest specifics.

You might also consider your tone for the piece. Depending on the type of contest and the contest’s organizer, a contest announcement can be formal or informal. For instance, the tone of an auction announcement at a private fundraising gala might be more formal than that of a fundraiser for a high school baseball team.

What is a contest announcement?

A contest announcement is promotional content that alerts clients to a forthcoming contest. Although each contest announcement may vary depending on the contest’s objectives, most contest announcements contain crucial details about the contest’s type, its rules, and its anticipated date or deadline. Other characteristics of a contest announcement could be:

Tips for writing a contest announcement

Here are some tips for writing an engaging announcement:

Keep it simple

The participant may find it easier to remember the contest details if you communicate the details clearly. Simplicity may entail keeping the contest announcement brief and including only pertinent participation instructions. If the reader is aware of the rules and benefits of the competition, it may also encourage participation.

Make it easy to participate

Making the rules for participating in the competition simple to understand can be beneficial. Consider reducing the number of steps to just those that are required. For instance, using bullet points or a numbered list to list the rules for participation may make it easier for readers to quickly prepare and submit their entries. If it makes sense for your business, think about including the contest manager’s or department’s contact information so that participants can easily ask questions.

Distribute through multiple channels

The more you can advertise your contest and the more channels you can use to do so, the more likely it is that people will participate. You might think about the platforms that your intended participants use most often and create several announcements to reach them through a variety of channels. If you choose to use multiple channels, you could alter the announcement to make it more appropriate for each platform. For instance, you might email a text-based announcement, post a contest-related image on social media, and write a blog post for your website about the contest.

Example contest announcement

Here is an example contest announcement for a pet store:

Top Dog: Enter Your Dog for a Chance to Win a $500 Fur Delight Pet Supply Store Shopping Spree!

Enter your dog in our sweepstakes competition for a chance to win a $500 gift card to our shop and find out if your pup could be our Top Dog.

We only allow one entry per participant, and submitting more than one entry will disqualify you from the competition. To enter, send a photo of your dog and a 100- to 200-word justification of why they should be our Top Dog to the link below.

The deadline for this competition is May 15. The winner will be announced on our social media pages on Saturday, May 22 at noon EST, and instructions on how to claim the prize will be sent directly to them via email.

Enter by uploading your image and description to the competition at topdogcompetition.com. furdelight. com/sweepstakes. To submit your entry, you must include your full name, email address, and phone number.

Contest Announcement!

FAQ

How do I advertise a contest?

5 Best Ways to Announce & Notify Contest Winners (With Examples)
  1. Email to the Contest Winner. Prior to making any public announcements, you must first email the winner.
  2. 2. Facebook Post Announcement. …
  3. Twitter Tweet Announcement. …
  4. Blog Post Announcement. …
  5. Email to Non-Winning Contestants.

How do you announce a giveaway?

Top Way to Promote Contests:
  1. Submit to giveaway sites – list.
  2. Write and promote blog post – checklist for post promotion.
  3. Reddit-like communities – guide.
  4. Bloggers: How to properly cold email them by following these steps
  5. Facebook Ads – guide.
  6. Share on Reddit – guide.
  7. StumbleUpon + ads – guide.
  8. Leverage your email list – guide.

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