Communication is truly very vital for business deals. It generates the trust between the clients and the company. A sales letter is an essential tool in the successful operation of a business. The Sales Letters to Past Clients are typed and printed. To contact previous clients and close a new deal with them, you must send them this sales letter. Maintaining contact with former clients of a business firm fosters greater mutual trust and belief.
The likelihood of regaining an old client is kept somewhat open by these sales letters to past clients. Any company updates should be communicated to past clients in order to leave a positive impression that will encourage them to do business with you in the future. These sales letters to past clients keep them informed of any new products or promotions from your business. Simply letting them know about specific sales that they might be interested in
- Make it personalized. When you’re sending a letter to get someone’s business back, you should keep the focus on them. …
- Include some formalities. …
- Add an offer. …
- Take responsibility. …
- Incorporate a call-to-action (CTA). …
- Be human and genuine.
Template for a letter to a former customer
Depending on the expectations of the organization where you work or how much information you want to include, you may use a different format for the thank you letter. Starting with a template that you can modify for various situations might be beneficial for you. Here is a fundamental format you can use for your letter:
[Date]
[Name of recipient]
[Organization, if applicable]
[Address] [City, State] [Zip Code]
Dear [Name of recipient],
[Give a personal greeting] [Discuss the reason or reasons the customer left] [State the letter’s purpose]
[Explain in detail what you can provide for the customer] [Make specific reference to the needs of the customer]
Give your contact information after thanking the customer for their time and urging them to respond.
[Sign-off]
[Your name]
[Name of the organization you represent]
How to write a letter to a former customer
Depending on the type of business you work for, your relationship with the customer, and the good or service you want them to buy again, a letter to a past client can take on different formats. Here are some fundamental steps you can follow when writing one:
1. Consider why the customer left
Customers may stop doing business with a company for a number of reasons, such as financial, professional, and personal ones. For instance, a client might decide to purchase goods from a rival with lower prices. Finding out why they did it might help you choose the tone to use in your letter.
2. Look for solutions
Consider what you can offer the customer to entice them to return before you write your letter. Ensure that you can fulfill their needs adequately and include features that make your offer alluring. You might send examples of the customization options the business now offers that it didn’t before, for instance, if a customer left because they wanted customization options.
3. Review the customers history
You can learn more about the customers’ preferences by investigating their previous purchasing behavior and communications. For instance, you may observe that the customer only makes purchases during specific seasons and responds to emails more frequently than postal letters. This can assist you in determining when and how to contact them in order to improve the chances of a favorable response.
4. Create a draft
You can create a draft of your letter using the data you gather. Include a compelling offer, your motivation for writing, a justification for your letter, and an apology if the client left due to your mistake. To ensure that you include all pertinent information, it may be helpful for you to create an outline or list of the things you want to include. Make sure to finish with your contact information in case the client has any additional questions or concerns.
5. Revise your letter
Once you have a draft, you can ask a friend or colleague for feedback to help you spot any grammar, spelling, tone, or content issues. You can also read the letter aloud to yourself to determine whether it sounds friendly and flows well. You can also use online tools to help you make corrections.
6. Be professional and friendly
To project professionalism and establish a connection with the customer, it’s crucial to maintain a formal yet friendly tone. Use letterhead from your employer, for instance, to establish credibility. Next, show off your personality by being polite and including personal information. A customer might value the impression that you are interested in them and are not just sending them a mass email. You can do this by getting the most recent information on their affiliations with their family, business, or organization.
7. Follow up with the customer
You can follow up with the former client after sending your letter to gauge their response. You may wait to see if the customer responds first. The length of your wait may vary depending on how quickly your workplace operates and how you communicated. You can get in touch with the client, schedule a meeting, and ask about their interest in coming back or address any other issues they might have now that they’ve read your letter.
Example of a letter to a former customer
Here is an example of a letter to a previous client that you can use as inspiration when creating your own:
December 15, 2021
Miguel Encine
Miguels Hat Barn
100 Maine Street
Santa Fe, New Mexico
Dear Miguel,
I hope you and your family are doing well and that your most recent sales season has been a success. I regret that our contract ended once we ceased providing the new customer discount, and I’m writing this letter to express my regret. It was a pleasure working with you, and I hope to persuade you to come back now that we’ve added a new discount scheme for regular clients.
We value your business, so even though we only collaborated for two years, I’d like to extend the offer for a limited time because our new discount program only applies to clients who have worked with us for at least five years. We are also willing to provide discounts on inventory shipping because I am aware that the location of your remote warehouse was previously a concern. If you respond, I’ll send you a contract with all the details if you’re interested.
I appreciate your time and if there are any questions, kindly let me know. My number is 555-555-5555 and my email is lch@salescompany. com. I look forward to your response.
Sincerely,
Louisa Charre
How to Write a Complaint Response Letter to a Customer
FAQ
How do you write a business letter to reconnect with old clients?
Hello [client name], I hope all is well with you in light of recent events. I wanted to let you know that I have some extra bandwidth available, roughly [hours per week], in case you require any assistance at this time.
What do you say to old clients?
Don’t forget to express your gratitude to previous clients for their patience and understanding. Tell them you’ll be in touch with them more frequently going forward. “I appreciate you taking the time to talk with me today; it was great catching up with you.” I’ll be in touch every so often.
How do you reconnect with your past customers?
Engage them in conversation on a personal level by using personal events to rekindle your relationship with former customers. For instance, you might send an email to an old client congratulating them on their marriage or promotion if you recently learned of these events.
How do you address a letter to a customer?
In the first paragraph of your letter, use the customer’s name to address them specifically. Start the letter with “Dear [name]” if you want it to be more formal, or with “Hi [name]” if you want it to be less formal.
