Any business, whether small or large, start-up or established, needs a team mission statement. This simple document can be the difference between a cohesive, productive team and a group of individuals working against each other.
A team mission statement is a short, actionable description of what your team does and why it matters. It should be clear, concise, and easy for everyone on your team to remember.
Creating a team mission statement doesn’t have to be complicated. Here are four examples of team mission statements that you can use as inspiration for your own:
1. We are a team of dedicated professionals who are committed to providing the best possible experience for our customers.
2. We are a team of passionate individuals who work together to create value for our customers.
3. We are a team of innovative thinkers who are constantly looking for ways to improve our products and services.
4. We are a team of dedicated individuals who
- To refresh the world in body, mind and spirit.
- To inspire moments of optimism through our brands and our actions.
- To create value and make a difference everywhere we engage.
Why is a team mission statement important?
Team mission statements are less common, whereas company mission statements are a common practice. However, there are a number of potential advantages and benefits to sharing team mission statements with small groups within an organization:
What is a team mission statement?
A team mission statement is a succinct declaration that sums up the team’s purpose and is frequently explained in relation to the larger organization. Most of the time, the team members collaborate to determine a shared objective and goal for their work together. Most often, team mission statements are created by teams of diverse employees coming together to complete a project, but any team, department, or group can use a team mission statement to better align and forge connections.
How to develop a team mission statement
To create an effective team mission statement with your department or group, follow these steps:
1. Establish your team
Decide who will be on the team or assemble the existing group of employees to start. Everyone on the team should, whenever possible, take part in the creation of the team mission statement, in contrast to company-wide mission statements that a select team of employees works to develop.
2. Determine your purpose
Work together to establish the purpose of the team. This will differ tremendously depending on your long-term goals. If your group is a department within the organization, for instance, its goals will be different from those of a team formed specifically to finish a brief project. Know why the group exists and what goal youre pursuing.
3. Know your audience
Understand who your team is serving. Your mission statement’s writing style and the specific details you include will be influenced by your target audience. Your audience may be the company itself, your customers, or another stakeholder, depending on what you’re trying to accomplish.
4. Highlight how you will achieve your purpose
Some team mission statements only describe the team’s goal, while others also describe how the team reached its goal. It’s best to come up with a list of the steps that must be taken to accomplish the goal so that everyone on the team is clear on what is expected of them. Depending on the length of the overall statement, you can decide whether to include the specific action steps when writing your actual mission statement.
5. Write a draft
Create the first draft of your mission statement. Use direct, succinct language to capture your purpose and actions because most team mission statements are only one or two sentences long. Consult with the entire team for advice on how to phrase and organize your statement.
6. Proofread and edit
Review, proofread and edit your draft with your team. Think about distributing it to staff members outside of your team for comments and suggestions. Edit the document as necessary to ensure that it expresses your purpose to both team members and those outside the group clearly and concisely.
7. Post and share
Share your teams mission statement with everyone on your team. Consider putting it on your company website and posting it in a common area where the team meets frequently. Distribute it to other members of the organization as well.
Elements of a team mission statement
Team mission statements are typically very brief—only one or two sentences long. However, they manage to convey a number of ideas in that condensed amount of time by utilizing these components:
Tips for developing an effective team mission statement
Use the following advice to assist you in creating an extensive and practical team mission statement for your group:
Team mission statement examples
The best way to comprehend the format and structure of mission statements is frequently to view examples of them. Review the following fictitious examples of mission statements to better understand how they function:
Example 1: Marketing department
The marketing department has been in charge of managing the company’s marketing and advertising for a long time. To boost morale and better align individual goals, company leadership requested that each department create a team mission statement. This is their team mission statement:
Example 2: Research team
This small, temporary research team has been given the task of investigating the efficacy of various products. They’ve made the decision to create a team mission statement to help direct their collaboration. This is the mission statement they created:
Example 3: Outreach team
The outreach team is a group of company volunteers eager to aid the company in increasing its community outreach initiatives. They made the following mission statement as part of their preliminary planning to encourage others to support their cause:
Example 4: Sales department
The new leadership team at a company requests that all departments come together and write a team mission statement after a significant merger in order to foster new group relationships and align goals. Heres their team mission statement:
How to Write a Mission Statement
FAQ
What is a good team mission statement?
The statement should clearly explain why the team exists. Many team mission statements also mention the team’s abilities and how they specifically accomplish their goal. Motivation: The team mission statement should have an inspirational and upbeat overall tone and language choices.
What are some examples of mission statements?
- “To inspire people on both the ground and in the air.” ”.
- “To accelerate the world’s transition to sustainable energy.”
- “Spread ideas.”
- “To connect professionals around the world to increase their productivity and success.” ”.
How do you create a team mission statement?
Your mission statement ought to be broad enough to allow for flexibility in its implementation but not too broad to lack focus. Provide a template for decision-making by employees at all levels. Reflect the organizational goals and objectives as well as the values, tenets, and operating philosophy.
What are the 3 parts of a mission statement?
- Key market: the target audience.
- Contribution: the product or service.
- Differentiation: What makes the product special or why the target market should choose it over alternatives
