Interviewing at BetterUp can seem daunting. As a trailblazing leader in the coaching and professional development space BetterUp only hires the best of the best. The interview process is known to be lengthy with multiple rounds.
But going in prepared can help you tackle even the toughest questions with confidence. In this article, I’ll share the top 15 BetterUp interview questions – and tips on how to ace each one.
1. How do you approach coaching a resistant client?
This tests your empathy and patience Highlight that you’d
- Listen to understand their concerns
- Build trust slowly
- Share success stories (respecting confidentiality)
- Set small, achievable goals
You can get clients who don’t want to change to accept it if you keep at it and focus on their needs.
2. How have you used data to improve sales performance?
Share instances where you:
- Analyzed data to identify opportunities
- Made strategic decisions based on insights
- Yielded positive outcomes like higher revenue
Data-driven decision making is invaluable in sales. If you’re new to this, express eagerness to learn.
3. What strategies do you use for B2B lead generation?
Discuss proven tactics like:
- Leveraging social media and marketing automation
- Creating targeted content
- Attending industry events to network
Highlight successes converting leads to sales. For newer candidates, share transferable skills and enthusiasm for learning new techniques.
4. How do you manage complex sales with multiple stakeholders?
Share how you:
- Research each stakeholder’s role and priorities
- Communicate the value proposition to each
- Use internal champions to influence effectively
Emphasize relationship building, communication, and patience in navigating bureaucracy.
5. How have you managed high-value accounts?
Focus on:
- Proactive communication
- Understanding clients’ business deeply
- Delivering consistent value
Share instances of expanding accounts through upselling/cross-selling. Discuss the importance of long-term relationships.
6. How would you co-create a personalized coaching plan?
Explain how you would:
- Use active listening and assessments to understand a client’s goals
- Collaborate to create a tailored plan
- Incorporate measurable outcomes
- Make adjustments based on feedback
Emphasize flexibility and dedication to the client’s success.
7. Can you discuss adapting your coaching for different clients?
Share how you:
- Researched the industry/demographic
- Identified unique needs
- Modified your approach accordingly
- Overcame any challenges faced
Highlight your versatility, empathy, and commitment to personalized coaching.
8. How do you stay updated on trends in your field?
Discuss:
- Reading industry publications
- Attending conferences and webinars
- Joining professional organizations
- Taking online courses
Underscore your commitment to continuous learning and how it enhances your work.
9. Give an example negotiating a win-win deal.
Share how you:
- Understood the client’s position
- Crafted a creative solution meeting their needs and yours
- Used empathy and problem-solving skills
Highlight mutually beneficial outcomes.
10. How do you balance sales targets and customer needs?
Emphasize:
- Consultative selling to understand needs
- Providing value-driven solutions
- Patience and relationship building
Discuss prioritizing long-term success over quick sales.
11. Can you demonstrate using active listening to identify solutions?
Share a specific example:
- How you paid attention to verbal and non-verbal cues
- Asked clarifying questions
- Identified root causes through empathy
- Provided a tailored solution
Underscore how active listening enables effective problem-solving.
12. How do you stay motivated during slow sales periods?
Share tactics like:
- Setting personal goals
- Focusing on self-improvement
- Maintaining a positive attitude
- Analyzing successes and failures to improve
Highlight your resilience, proactive mindset, and commitment during challenges.
13. How have you navigated internal dynamics to enable a sale?
Discuss how you:
- Understood concerns of each department
- Demonstrated strategic value
- Built relationships and trust
- Coordinated effectively
Emphasize communication, negotiation abilities, and understanding of organizational needs.
14. What methods do you use to enable clear communication?
Highlight tactics like:
- Regular check-ins and updates
- Collaborative tools to align everyone
- Active listening and empathy
- Transparency and proactive outreach
Underscore your commitment to open dialogue throughout the sales process.
15. How do you continuously improve your professional skills?
Share how you proactively:
- Seek learning opportunities like workshops or courses
- Invite feedback from others
- Immediately apply learnings to your work
- Network and collaborate to gain new perspectives
Showcase your growth mindset and commitment to ongoing development.
How to Prepare for Your BetterUp Interview
With preparation and practice, you can tackle even the toughest BetterUp interview questions confidently. Here are my top tips:
Research the company – Study their mission, values, leadership principles, and culture. Understand how your skills and experience align.
Review commonly asked questions – As we covered, expect questions about your approach to coaching, working with data, navigating complexity, communication, and more.
Prepare real-life examples – Use the STAR method to structure responses with compelling examples. Quantify your achievements when possible.
Practice aloud – Rehearse your responses with a friend. Get feedback to improve your delivery.
Review your resume – Refresh yourself on your skills, achievements, and qualifications. Be ready to elaborate.
Ask smart questions – Prepare thoughtful questions that show your interest in the company’s goals and culture.
Get plenty of rest – Arrive focused and energized by getting a good night’s sleep beforehand.
With the right mindset and preparation, you can enter your BetterUp interview with the confidence to succeed. Show them you have the empathy, resilience, and drive needed to help clients achieve their full potential. You got this!
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BetterUp Interview Exercise
FAQ
How hard is it to get hired by BetterUp?
What is the STAR method when interviewing?
How do I prepare for an interview?
Consider if some of your experiences are similar to the question and how you ensured a positive outcome. Drift off-topic: This is the last thing you want to do for any interview question. Make sure you answer the specific question, and don’t get distracted by other thoughts or questions.
How do you answer a job interview question?
The bulk of your answer should focus on your actions and results. Make sure the situation you’ve chosen clearly demonstrates the skill or capability you’re being asked about and is complex enough for the role you’re interviewing for.
How do you answer an interview question off-topic?
Drift off-topic: This is the last thing you want to do for any interview question. Make sure you answer the specific question, and don’t get distracted by other thoughts or questions. Be vague: What exactly are you talking about, again?
What are the best interview questions to ask an employer?
The best interview questions to ask an employer address your top work priorities, which look different for everybody. While you may prefer a flexible schedule and strong work-life balance, another candidate may be more concerned with long-term growth opportunities and leadership development .
