As a hiring manager, how can you be sure you’ve chosen the right person for the job? For starters, you should ask thoughtful and fair interview questions. This will help you make a hiring decision you can be sure of.
From hard skills to behavioral questions, weâve got you covered with these Marketing Manager interview questions. You can use these questions in a job interview to find out if the person has the right skills, experience, and attitude to lead your small but mighty marketing team to success.
Always keep in mind that a job interview goes both ways. The candidate is asking you questions about your company while you are asking them questions about the job. They need to feel certain that joining your team is the best decision they can make. Be ready to answer candidate questions and share information thatâd get them excited about working at your company.
Finding the right marketing manager for your team can be a daunting task. You need someone with the right skills experience and personality to lead your marketing efforts and drive results. But with so many different candidates to choose from, how do you know which one is the best fit?
That’s where this guide comes in. We’ve compiled a comprehensive list of interview questions to help you assess a candidate’s hard skills, behavioral intelligence, and soft skills. These questions will help you identify the candidate who has the potential to be a star player on your team.
General Interview Questions
We hope these questions help you learn more about the candidate and how they work in general.
- What kind of work environment do you do your best work in?
- How do you deal with pressure or stressful situations at work?
- How do you stay organized when managing multiple marketing projects at a time?
- How do you maintain balance in your work and personal life?
- How do you switch off at the end of the day?
- Outside of work, what are you passionate about?
- Which one of our company values do you identify with the most and why?
- What do you think sets our brand apart from the competitors?
Hard Skills Interview Questions
These questions will assess the candidate’s technical knowledge and abilities in different areas of marketing.
- How do you measure the success of a marketing campaign?
- If you were to give a presentation to leadership and the rest of the company on your latest marketing campaign, what information might you share?
- How did you tackle your last marketing campaign?
- Can you walk me through how you would get started on a new marketing campaign?
- What would you do in your first week at our company as a Marketing Manager? What would you do in your first 30 days?
Social Media Marketing Interview Questions
- What’s the ultimate goal of social media marketing?
- How have you built online social communities?
- What social media channels have you managed in the past?
- What social media channel do you enjoy working with the most?
- What social media channels have you seen the most success with?
- How do you measure the success of social media marketing efforts?
PR and Communications Interview Questions
- What’s the goal of PR and comms?
- What’s your experience with pitching and media outreach?
- How do you build strong relationships with journalists and media professionals?
- How do you measure the success of your outreach efforts?
- What tools or strategies have you used to communicate a message?
Content Marketing Interview Questions
- What’s the goal of good content marketing?
- What experience do you have creating and managing a content editorial calendar?
- What’s your experience with creating a content strategy?
- What type of content do you love creating? And what content do you dislike creating?
- Tell me about the most successful piece of content you’ve built.
- What’s your knowledge of SEO?
- What do you do if you’ve been assigned a content project that’s outside your field of expertise?
Product Marketing Interview Questions
- In your own words, what’s the goal of product marketing?
- What products have you marketed in the past and how did you go about it?
- What’s your experience working cross-functionally on a product or feature launch (i.e. with the product team or sales team)?
- Describe a go-to-market you were a part of. What were you responsible for and what was the outcome of the launch?
- How do you measure the success of product marketing efforts?
Demand Generation Interview Questions
- How do you measure the success of your demand generation campaigns?
- Which channels do you have experience with?
- Tell me about a successful campaign you’ve been a part of. What went well and what could have gone better?
- Do you do any testing or optimization?
- What tactics have you used to generate demand for a product in the past?
Soft Skills Questions
These questions will help you assess the candidate’s interpersonal skills and ability to work effectively with others.
- How do you explain unfamiliar topics to your team members?
- How do you prioritize tasks when you have multiple competing deadlines and responsibilities?
- What do you do when a team member disagrees with your opinion or approach to something?
- How do you feel about making tough decisions independently?
- How do you handle constructive criticism and feedback at work?
- Can you tell us about a time you’ve had to work with difficult or challenging personalities?
Behavioral Interview Questions
These questions will help you figure out how the candidate has acted in the past and how they might act in the future in similar situations.
- Has there ever been a time when you solved a problem at your job that wasn’t part of your job description?
- Can you share an example of when you had to act quickly at work but didn’t have a lot of data to inform your decision?
- Describe a time when you were asked to do something you’d never done before. How did you handle it?
- Tell us about a time when something you tried to do at work failed. What happened and how did you deal with it?
- Describe a time when you had to work with someone who wasn’t responsive or communicative. How did you manage the situation?
- Tell us about an accomplishment in your job that you’re most proud of and why.
- Can you tell us about a project where you had to work on a team, cross-functionally?
- What’s one thing you wish you could have done differently in a previous role?
If you ask the right questions, you can learn a lot about a candidate’s personality, skills, and experience. That way, you can choose the person who is best for your team having all the facts.
Remember, the interview process is a two-way street. While you’re assessing the candidate, they’re also assessing you and your company. Be prepared to answer their questions and share information that will make them excited about working at your company.
With the right approach, you can find the perfect marketing manager who will help you achieve your marketing goals
Social Media Marketing interview questions
ð£ Use this content creative job description to help you hire creative talent
Outside of work, what are you passionate about?
Take a moment to get to know your candidate better on a more personal level. People like to talk about what they’re passionate about, so 1. theyâll relax a bit and 2. youâll likely learn something meaningful about them you wouldnât have otherwise learned throughout the hiring and interview process.
MARKETING MANAGER Interview Questions & Answers! (PASS your Sales & Marketing Interview!)
FAQ
How do you ace a marketing manager interview?
Why should we hire you as a marketing manager?
What questions should you ask a marketing manager?
Besides answering questions about your background, you will also need to demonstrate your marketing expertise and how you will apply your skills to the role. Be prepared to discuss common marketing topics such as setting strategy, gathering ideas and requests, planning programs and campaigns, and building marketing roadmaps.
What questions are asked during a marketing interview?
No matter what marketing position you’re applying for, some of the following 21 questions will be a topic of conversation during the interview: Why are you pursuing a career in marketing? What makes you interested in this role? What are your responsibilities in your current role? Why are you looking to make a change?
What if a marketing interviewer doesn’t ask a question?
If the interviewer doesn’t ask this question and you’re interested in working there, initiate the conversation yourself at the end of the interview. You might even make an impression this way. You should now be prepared to answer the most common marketing interview questions. That’s only half of the victory, though.
How should a marketing manager respond to an interview?
You can always ask for clarification if necessary. Then think through your answer in a logical way. Even if you are not sure exactly how to respond, interviewers will want to see that you are able to be analytical, creative, and flexible under pressure — important traits for any marketing manager.
