Why write a client brief?
There are numerous good reasons to draft a client brief. Here is a list of possible justifications for writing a client brief:
Provides clarity and eliminates uncertainty
As the project develops, a client brief gives the client and the agency a point of reference. You can typically find answers in the brief if you have questions about the client’s requirements, objectives, or specifications. Additionally, it can assist a company in setting reasonable expectations for a client. You can ensure that you are adhering to and fulfilling the client’s expectations and project goals by carefully reading the brief.
Saves time and money
A well-defined client brief that is created and followed could prevent teams from wasting time and money on ineffective teamwork. You can be confident that you’ll produce a project that meets the needs of the client by establishing and adhering to clear guidelines for their requirements. The organization can use any budgeted funds, resources, and time effectively right away.
Improves client satisfaction with product
A client brief can give you precise marketing guidelines while still giving you room for imagination. Frequently, a client may only have an idea of the objectives they hope to achieve through the project and lack the imagination to picture the steps in detail. These requirements can be satisfied to the client’s satisfaction in whatever inventive way you see fit with the aid of a clear client brief that outlines their goals.
What is a client brief?
A client brief is a statement of a client’s requirements and the parameters of a project or campaign. It is frequently employed in marketing as the foundation of an advertising campaign. The client may write this one- to two-page document themselves, or they may work together with the firm they’ve hired to finish their project. This document serves as a guide for the project for the hired firm. By doing this, the project will be completed accurately and according to the client’s wishes.
How to write a client brief
A successful client brief is essential to delivering high-quality work and retaining clients. The following is a list of actions with possible topics for a client brief:
1. Add a description of the client
This section of the client description is significant because it records details about the client. Given that this is their project, the project’s objectives and the project’s brief should reflect the interests and needs of the client. As an illustration, take into account the following when learning more about your client:
2. Write a summary of the project
This section ought to contain a thorough breakdown of the client’s requirements and possible production methods. Determine any obstacles the project might face, then designate a team member to handle each duty. Also, describe how these challenges may be handled. For the marketing team assigned to the project, anything that is outlined can provide additional clarification.
3. Discover target audience
It’s crucial to identify the client’s target market in order to ensure the project’s success. You can use the topics listed below to start a conversation with the client about who their target market is:
4. Inquire about competitors
The client’s competitors are discussed in this section of the client brief. Knowing what marketing strategies the clients’ rivals employ could inspire the agency to come up with something novel and make the client stand out. In order to help their client be more successful, the agency may also examine the successes and failures of the rivals.
5. Make a budget
An important conversation between the client and the agency should center on this issue. It’s crucial to establish and adhere to a budget for the client’s available spending. The budget can be addressed if quality within the budget becomes a concern. A happy and fruitful relationship between the client and the agency can be sustained by adhering to a strict budget and practicing good resource management.
6. Define project specifics
Specific tasks or project requirements may be included in this section of the client brief. This could apply to the design, fonts, tone, particular texts, project examples, and many other requests. Any significant details or preferences should be included by the client in this section.
7. Assess the problem
What the client wants to accomplish or fix should be outlined in this section of the brief. It may be best to keep this section straightforward with a variety of potential issues or objectives so that anyone working on it can understand it. The client might want to launch a new product, for instance.
8. Create solutions
How the agency might address the issue or achieve the client’s objective is stated in this section of the brief. It’s best to keep these solutions feasible and implementable for all project participants. Brief goals can also encourage creativity in both the client and the agency.
9. Measure the effectiveness
It’s crucial to describe how the client or agency might gauge the project’s effectiveness in this section. It might detail the metrics or key performance indicators (KPIs) that are best for measuring its success. This section also clarifies who is in charge of collecting that data: the client or the agency.
Tips for writing a successful client brief
The following advice will help you make your client brief an effective tool:
What to Expect from a Client Brief
FAQ
What is a client brief used for?
A client brief is a one- to two-page industry-standard document that gives you and your team everything you need to satisfy (and even go above and beyond) your customer’s needs.
What is a formal client brief?
A formal brief is simply a clear brief that the client sends to the business, stating only what product they need made. The business sets up meetings where they discuss their product with the customer and negotiate what they can and cannot do.
What a brief should include?
- Explain the goals and motivations. Your brief should begin with a description of the project’s history and brand.
- Highlight specific objectives and challenges. …
- Describe your target audience. …
- Examine competitors. …
- Ask for feedback.
