Every time a candidate submits an application for a job as a product manager, they must convey their value through various channels. Although the resume is the most well-known component of the product manager job application, the cover letter for the position can be just as important for getting hired.
Many employers still require cover letters from job applicants, even though some employers no longer request them. Additionally, your email should serve as the cover letter if you intend to apply by emailing the hiring team rather than using an online application portal.
I’ll go over a cover letter’s purpose, importance to your job search, and format in more detail below. I’ll then share specific recommendations for how to write a strong cover letter, as well as a few essential sources you can use as a jumping-off point for your product manager cover letter.
What Are Product Manager Cover Letters?
Product Manager cover letters are succinct but crucial documents that explain to a potential employer why you are the best applicant for the position. They provide information about your background and product management experience.
Your resume should be complemented by a cover letter; it should not be a carbon copy. Focus and elaborate on one or two of your most significant product management accomplishments in the cover letter. Articulate the value you could bring as a Product Manager.
Product Manager Cover Letters – a Step-by-Step Guide
Employers may receive hundreds of applications for Product Manager positions. Follow these best practices to create a Product Manager cover letter that stands out.
You should use the excellent research skills that product managers possess when writing your cover letter. Study the company’s mission statement and core principles to better tailor your cover letter to their requirements.
Write a cover letter for each company
Each cover letter should emphasize your most transferable skills and detail your interest in the organization. A hiring manager might perceive generic cover letters as a lack of interest.
Stick to a page
Your cover letter should fit on maximum one page . Make sure to highlight your most relevant experiences.
Choose a simple format
Stick with a clean, easy-to-read cover letter design. Your layout should not distract from the content.
Highlight skills and experiences
The skills you list on your resume should be expanded upon in your cover letter. Choose a few of your most relevant product management experiences. Then, describe your role/responsibilities and the outcomes. Describe how your qualifications and experience would be a benefit to the business. Focus on transferable skills if you are new to product management and don’t have a lot of work experience. Describe how your skills complement those of a product manager.
Edit, proofread, and get feedback
Check and double-check your cover letter for any spelling or grammar mistakes before submitting it. Send a peer or seasoned product manager your cover letter for comments or suggestions.
Getting Started – What Is the Purpose of the Cover Letter?
Your cover letter for a position as a product manager should persuade hiring managers to continue working with you. To accomplish this, your cover letter must tell a compelling tale and demonstrate how you can benefit the business. Make use of your communication abilities by creating a compelling narrative about your background and abilities. Show employers that you’re the right fit. Consider these inquiries as you write your product manager cover letter:
- Why are you the best candidate?
- Why are you interested in product management?
- Why do you want to work for this company?
How to Create an Outline for a Product Manager Cover Letter
Your Product Manager cover letter should follow this general structure:
- Heading, including your name and contact information
- Name and title of the hiring manager as well as the name and location of the business
- Introductory paragraph
- Body paragraph(s)
- Closing paragraph
- Sign off
What to Include In Your Product Manager Cover Letter?
Your product manager cover letter should have a heading, a succinct introduction, a summary of your abilities and experience in product management, a justification for your application, and a brief conclusion.
On your cover letter, mention your name, email address, and phone number. You can also include your website/portfolio and LinkedIn page.
Include the recipient’s full name and position in the cover letter. Refer to the job posting for this information. Find the hiring manager’s name on the company website or LinkedIn if the job posting doesn’t list a contact.
Your introduction must immediately grab the reader’s attention and be succinct but compelling. The position you’re applying for and why you’d make a fantastic product manager should be stated in your cover letter.
Examine the job description and note the key qualifications for the position. Make sure to emphasize your aptitude for success and support it with examples of prior achievements.
Consider your most impressive accomplishments as a Product Manager. Your cover letter needs to emphasize the impact you had and, if at all possible, support your accomplishments with facts and figures. It would be worth mentioning if you have a product management certification.
Employers seek candidates who are enthusiastic and invested in their business. What excites you about the position should be stated in your cover letter; possible topics include the projects, industry, people, or values.
Keep the ending short and to the point. Encourage the employer to contact you for an interview by restating your qualifications and enthusiasm.
Product Manager Cover Letter Examples
You can use these samples of product manager cover letters as a guide to start writing your own.
I’m eager to submit my application to XYZ Company for the Product Manager position. I’m passionate about creating cutting-edge technology and have experience managing the entire product development lifecycle. I would make a fantastic addition to the XYZ Company team given my qualifications and experience.
I am currently employed by 123 Technologies, where I am in charge of the strategic planning, investigation, evaluation, quality assurance testing, and product launch of our company’s numerous products. I recently oversaw the creation of an app for delivery services, which recently reached 100,000 downloads. I have experience working with various teams to successfully launch products and securing stakeholder buy-in.
I’m excited about the technology that XYZ Company is developing both as a user and a product manager. I am especially enthused about XYZ Company’s emphasis on developing mobile applications. I am confident that I can bring the required knowledge and experience to your team as someone who has overseen the development of more than 10 different apps.
I’d be happy to go into more detail about my credentials. To schedule a time to talk, don’t hesitate to get in touch with me. Thank you for your time and consideration.
I am eager to work as the product manager for XYZ Company as a skilled product manager with more than three years of experience launching products. I am passionate about releasing products that address issues and satisfy consumer needs, just like XYZ Company is.
Throughout my career as a product manager at 123 Technology, I have delivered a great deal of successful products. By working with the design, engineering, marketing, and sales departments, for instance, I was able to showcase my strong collaboration abilities while co-leading the launch of a new customer management software. The software has led to a 99% customer satisfaction rate.
I admire XYZ Company’s commitment to innovation. Your most recent work with City Services was particularly inspiring. I’m excited to contribute my enthusiasm and research, planning, and design experience to XYZ Company’s future expansion.
I’m excited to talk about how my abilities can help XYZ Company in the future. I have included my resume with my application. Thank you for your time.
Product Manager Cover Letter Template
[Full Name][Phone Number][Email][Website, LinkedIn]
[Hiring Manager’s Name][Hiring Manager’s Job Title][Company Name][Company Address]
Dear [Hiring Manager Name],
I am excited to join [company] as a [job title]. I have [list experiences], and [list skills] are among my specialties. I would be a great match for this position.
I am accountable for [list main responsibilities] in my [current/past job] at [current/previous company]. I [discuss my significant achievements as a Product Manager during my tenure there]
[Discuss a project or value of the company] particularly inspires me. I’m putting in my application for the [job title] position for the following reasons: I’m eager to contribute my knowledge of [insert skills pertinent to the position].
I’ve included my resume with more details about my qualifications, training, and employment. Please feel free to contact me at [contact information]. Thank you for your consideration. I look forward to hearing from you.
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