Four common commercial awareness interview questions and how to answer them

Some examples of application form and interview questions which are designed to assess commercial awareness in a candidate: What do you know about our organisation? Who do you think are our main competitors? Tell me about a recent business story in the news that has captured your interest?

Undoubtedly commercial awareness is one of the key attributes law firms look for in their candidates. It may be difficult to pinpoint exactly what commercial awareness is and harder still to demonstrate it. Below are some common commercial awareness interview questions and advice on how you can approach these effectively.

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How to Answer Commercial Awareness Questions – Investment Banking

What Do Employers Mean by ‘Commercially Aware’?

A person who is commercially aware has developed a deep understanding of their industry and the marketplace in which it operates. This will affect the way in which they work and the decisions they make.

Staying aware of changes in an industry (or in some cases, being able to predict them based on current and past trends) is a characteristic that many employers value.

In an uncertain market, commercial awareness can help to both protect existing business ventures and create new opportunities.

How to Improve Your Commercial Awareness

Commercial awareness must be developed over time. While acquiring this trait may seem difficult, there are numerous ways for you to prove to an employer that you are commercially aware.

The simplest, and perhaps most obvious, way to gain commercial awareness in your chosen industry is through research.

Find resources, both online and in print, that analyse changes in the market and discuss trends in the business world.

If you are working for a company that sells products or services, read reviews.

Keeping up-to date-through news reports and articles is the best way to develop commercial awareness. The more research you put in, the more it will improve.

If you can, get industry-based work experience to acquire practical experience of commercial awareness on a daily basis.

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    Youve studied for a great degree. Dont let commercial awareness let you down. Demonstrating commercial awareness during any graduate recruitment process is essential to succeeding. Commercial awareness can be used in application forms, interviews, networking and during assessment centres, so it’s important you understand how and when to display your knowledge. Here, we show you how to demonstrate your commercial awareness in various stages of the recruitment process. Make sure to use the helpful commercial awareness practice questions to prepare for any opportunities to impress recruiters.

    What are some examples of commercial awareness and why is it important?

    Generally speaking, employers will expect graduate candidates to demonstrate at least the following:

  • An understanding of their business. That is, a knowledge of its activities or products, how it makes money, how it is managed, and how the role applied for contributes to the organisation.
  • An understanding of the marketplace. In the private sector, this will include a knowledge of major competitors (and how the employer differentiates itself from them) and about any issues that might affect clients’ willingness to spend money with them. In the public sector, this will include an awareness of the pressures on public spending and how the sector is adapting to that. For both the public and the private sector, there should be a degree of awareness of how political and economic trends and events could affect the employer.
  • Recruiters are going to have much more confidence in a graduate who understands the basics of a business and how it fares in its marketplace than in a candidate without this basic commercial awareness.

    A really impressive candidate might also:

  • Have an understanding of how the major players in this particular market are performing at present . In some sectors, such as engineering, strong applicants will be aware of which companies have won important contracts.
  • Be able to speculate intelligently about the future. You’ll need to keep up with general news and use this information to figure out how political events and economic trends anywhere in the world could affect developments and strategies within the organisation. For example, a change in consumer habits – not least shopping online – have affected the business strategies of retailers, consumer goods companies and the property companies that buy, sell and manage shopping centres.
  • Have an understanding of the past which helps them to predict future trends. It’s particularly useful to be aware of any typical cyclical patterns, such as how wider economic conditions tend to affect a particular industry. On a smaller scale, it could be helpful to be aware of the cycle of the financial year and the effect it can have. For example, clients such as local councils might attempt to spend any remaining budget for road-building or maintenance before the end of the financial year, making this a busy time for civil engineers and construction contractors who specialise in this kind of work.
  • Be aware of how their role may affect business performance. A smart candidate understands how their actions as a graduate employee may affect the business’ bottom line (even in a small way). For example, you might need to balance the importance of giving great service to all clients and customers with the need to allocate your time to the most profitable or highest priority projects. Similarly, if you are a trainee manager in the private sector you will need to consider how best to deploy your team to minimise costs and maximise profits.
  • However, because each sector defines commercial awareness in different ways, check out our sector-specific careers advice for more tailored advice on how to develop it for your chosen sector.

    FAQ

    How do you demonstrate commercial awareness in an interview?

    You should demonstrate your commercial awareness through showing that you have completed a good amount of research on the employer on the sector (particularly at interview, when answering questions or when asking your own questions) and by whether you factor in commercial considerations when approaching scenario-based …

    What does it mean to be commercially aware?

    Commercial awareness is the understanding of how your business – and your industry – operate and make money. When you demonstrate commercial awareness, you’re focused on making money for your business and helping it achieve its aims.

    How do you demonstrate commercial awareness to clients?

    How to demonstrate your commercial awareness
    1. Interviews. Make sure you understand the full picture. …
    2. Networking. Show you’re commercially aware in conversation. …
    3. Assessment centre. Know competitors and key partnerships.

    How do you demonstrate commercial skills?

    This might involve proving that you:
    1. understand the organisation’s mission and aims.
    2. are aware of the political and economic issues affecting the organisation.
    3. are aware of the major competitors.
    4. understand the sectors the organisation operates within.
    5. understand the commercial priorities of the organisation.

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