Writing a job ad that makes your business stand out from the competition will give you a powerful advantage when it comes to attracting the best of the best in the applicant pool, but how do you get the best applicants to apply for an open position at your business?
- Step 1: Grab the Reader’s Attention. This can be achieved by a catchy headline or the use of positive and dynamic verbs. …
- Step 2: Describe the Job Basics. …
- Step 3: Provide the Job Requirements. …
- Step 4: Mention the Benefits. …
- Step 5: Include a Call to Action.
How to write a help wanted ad
Consider these steps when writing a help wanted ad:
1. Identify your target candidates
Consider the qualifications you’re looking for in terms of education, certifications, skills, characteristics, and company needs to tailor your help wanted ad for qualified candidates. Knowing your target market enables you to market your business and job description in a way that will interest and appeal to them. You can picture the ideal candidate and get ideas for your help wanted ad by analyzing your company’s needs.
2. Research job description keywords
In order to find keywords that candidates might use when looking for related roles, compare similar job titles and descriptions. Knowing the search engine results and pertinent keywords can help you decide what to say in your help wanted ad. These keywords can help your own advertisement get more attention in web searches, which will increase the number of applicants you get for a single position.
3. Create a job title headline
A general description of the position should be included in the job title headline, along with any specifics that might pique candidates’ interest. Try to keep the headlines of your job titles within common position names, and think about using a word or phrase to clarify the role For assistant positions, for instance, you could designate the position as an administrative, creative, executive, or personal assistant.
4. Market your company
Introduce the business and promote any products, services, or innovations that might be of interest to your audience beneath the headline of your help wanted ad. You can highlight well-known company initiatives or accomplishments that are well-known to your target audience to stand out from rival businesses. This section can be used to briefly describe some business perks or possibilities, like remote work or other accommodations.
5. Describe the position and qualifications
Include a bulleted list of the position’s primary responsibilities after giving a description of the role and highlighting how the ideal candidate carries out those responsibilities. Choose the most significant responsibilities to emphasize to highlight the primary responsibilities of the role, and begin your bullet list descriptions with action verbs. Information about the position’s level, reporting relationships, particular departments, or projects can be included.
6. Explain company benefits
An essential selling point that attracts and values candidates is the company benefits. Give a brief description of the company’s extra benefits, such as its dress code, paid time off, insurance, reimbursements, or savings plans. By revealing company benefits, you can set yourself apart from competing businesses and give applicants another incentive to submit an application.
7. Feature a call to action
Include a direct or indirect call to action that encourages candidates to apply at the conclusion of your job posting. Give applicants one or more options for submitting their applications in order to accommodate different formats Give potential candidates a way to reach you if they have any questions.
8. Disclose equal opportunity
In your help wanted ad, include an equal opportunity employer statement to let candidates know that the company doesn’t discriminate against qualified applicants. Disclosures like these may be necessary for job postings depending on local laws. Having this statement could encourage more candidates to apply.
9. Post the help wanted ad
Along with traditional and online newspaper classifieds, post your help wanted advertisement on job search and social media platforms. If you want to reach more people, think about posting your advertisement on multiple platforms. To increase your audience and online reputation, you can set up a company profile on various digital media platforms.
10. Monitor application traffic
You can use management software to evaluate, track, and process applicant data after posting your help wanted ad. Some tools may enable you to weed out spam or unqualified applicants while also tracking application traffic to gauge the effectiveness of your ads. You can use a variety of resources to streamline your hiring procedure and find the ideal candidate.
What is a help wanted ad?
A help wanted ad is a piece of marketing collateral used by employers to find potential employees for a vacant position within their organization. To find the best candidate for the job, these ads include information and keywords tailored for their target audience. The benefits that a candidate can gain from working for that company in a specific position are highlighted in help wanted ads. Job seekers can find crucial details in a help wanted ad, such as company descriptions, job title descriptions, prerequisites, preferences, benefits, pay ranges, and application resources.
Help wanted ad template
A sample help wanted ad is provided below to aid in your hiring process:
[Job title]
[City], [State]
[Company]
[Company information]
[Job title]
[Ideal candidate description]
Primary duties
[Primary duties introduction statement.]
Qualifications
[Qualifications introduction statement.]
Benefits
[Benefits introduction statement.]
Salary
[Salary range], [depends on experience (DOE)]
Apply now:
[Application link]
OR
[Hiring manager’s first and last names] [Company], [Department] [City], [State] [Email address] [Phone number]
[Company] is committed to transparent, nondiscriminatory hiring practices and is an equal opportunity employer.
Help wanted ad example
Here is a help wanted ad example following the template:
Online creative assistant Remote, CA
*Artisan Foundry Creative offers users a platform to showcase their creative abilities and opportunities to make connections with professionals. Artisan Foundry Creative is a developing content curation and social media marketing service. Our business, which is artisan-focused, aims to support creative professionals for freelance work that enables artists to oversee their own work. The relaxed remote work environment at Artisan Foundry Creative offers its employees creative and interesting tasks. *.
The ideal candidate for this position is an inventive, meticulous, and stylish person with a sense of fashion to build a company’s image and media presence. *Online creative assistant *.
Primary tasksOur online creative assistant performs the following primary tasks to assist our business in expanding and creating a strong brand voice:
Qualifications
Qualified applicants may have some or all of the following:
BenefitsArtisan Foundry Creative provides a range of benefits, including competitive pay, generous vacation time, and:
Salary
$45,000-$65,000 per year, DOE
Apply now:
apply.now
OR
*Contact information:
Art Lee
Artisan Foundry Creative, resource development
Bakersfield, CA
[email protected]*
(505) 150-0111
The equal opportunity employer at Artisan Foundry Creative is dedicated to fair and nondiscriminatory hiring practices.
7 Secrets on how to Write a Help Wanted Ad
FAQ
How do you write an advertisement to hire someone?
- Start with a title that is intriguing, descriptive, and contains the position title.
- Make your ad attractive to the best candidates. …
- Make it about them. …
- Motivate the candidate to take action. …
- Use bulleted lists for easy reading, when applicable.
- Include the rate or range of pay.
How do you write an attractive job posting?
Keep your sentences succinct, but don’t be afraid to add a few descriptive words to spice them up and make them sound more engaging. You might also want to describe why this position is such a fantastic opportunity and how it ultimately contributes to your company’s mission.
How do I post a help wanted ad for free?
- Indeed.com.
- Ladders.
- PostJobFree.
- Google for Jobs.
How do I write a want ad template?
Basic job details. Include crucial details like the company name, the location, the job title, and the position type (e g. , contract, part-time), anticipated working hours, pay range, application deadline, and desired start date You can also include a few of the position’s responsibilities if you have enough room.
