In high school, students have a lot on their plate. They are trying to figure out who they are and what they want to do with their lives. At the same time, they are also trying to get good grades and prepare for college. With all of this going on, marketing activities for high schoolers can seem like a low priority. However, marketing activities are a great way for high schoolers to learn about themselves and the world around them.
There are a lot of different marketing activities for high schoolers. For example, high schoolers can participate in market research, product development, and advertising. Market research is a great way for high schoolers to learn about customer needs and wants. Product development is a great way for high schoolers to learn about the process of creating a product. Advertising is a great way for high schoolers to learn about the process of getting a product or service in front of potential customers.
Marketing activities are a great way for
Why might a high schooler take part in a marketing activity?
High school students might participate in a marketing activity because it can teach them the components of coming up with an idea for a product, budgeting for its production, and developing marketing plans for others. These lessons and exercises can give students a fundamental understanding of what marketing is and how it affects sales performance. This can increase students’ interest in marketing and give them a better idea of whether they want to major in marketing or business in college or pursue a career in these fields.
What are marketing activities for high schoolers?
High school students can take part in assignments that teach them how to market and sell a company, a good, or a service. These activities can help students get ready for a career in business that entails project planning, teamwork, and forecasting sales figures. To help students advance their understanding of sales, business, and marketing, some schools may offer marketing- or business-related courses.
7 marketing activities for high schoolers
Here are some marketing activities high schoolers can participate in:
1. Sell advertisement placements in the yearbook
Community members and business owners can advertise their businesses effectively in the yearbook. By instructing students to contact nearby businesses and present them with these advertising spots, you can show them how to sell this type of advertising space. This enlightens them as to the importance of spending money to promote an organization and its brand. Students can gain sales and marketing experience from participating in this activity by learning how to persuade customers to use their service.
2. Design a logo
You can impart technical and marketing knowledge to students by showing them how to create an organization’s logo. Teach students the value of creating a recognizable brand to represent a business. Then, you can talk about the different components of a brand, such as its tone, voice, and image. Have the students choose the colors, fonts, voice, and logo for their hypothetical brand as they develop the messaging and design for it. They can then create a logo that successfully conveys these components.
Teach the students how to create their own logos using various graphic design software programs. You can demonstrate to them how to adjust the image’s dimensions to fit a range of formats, such as the company website, social media accounts, and electronic marketing materials. Consider asking students to expand on their ideas by creating the brand’s slogan and style guide.
3. Start an imaginary business
You can give students a more extensive project to complete in order to teach them more about the fields of entrepreneurship, marketing, and sales. When coming up with ideas for their company’s purpose, the products they sell, and the distinctive value they provide customers, they can work alone or in smaller groups.
Students can select their target market and choose how to carry out market research. Introduce them to the various components of a business plan. They are able to develop their own plans for producing, releasing, and advertising their goods. To stress the value of having a motivating reason for starting the business, have students write mission and vision statements.
4. Organize fundraisers
You can instruct marketing professionals in event planning since it’s frequently a crucial skill for them to succeed in their positions. Examples of events they could learn to plan include fundraisers. You can delegate different tasks to different classmates and have students organize a fundraiser or school-wide event. Teach students how to make a list of necessities, develop a budget, plan different activities for the event, get in touch with vendors, and send out invitations. Students can go to the event and watch it to make sure everything goes as planned. They can create solutions for any unforeseen difficulties that may arise during the event.
5. Implement a marketing campaign
Show students how to develop advertising budgets and market a product through a variety of channels. Have students research the various platforms they can use to market their goods or services. Show them how to create buyer personas, which are fictionalized representations of their company’s actual customers. This will help them identify the media sources and channels that their target audience frequently visits. They can then choose how much of their advertising budget to allocate to particular media outlets.
6. Develop and launch a product
Ask students to collaborate in groups to develop a product idea that will appeal to a particular market. You could give them a fictitious budget to use to develop, test, market, and release the product. Assign a group leader to serve as the project manager and manage the creation procedure from beginning to end. Then you can ask students to give presentations on their intended market, potential uses for the product, strategies for spreading the word about it, and potential locations for the product in shops or online.
7. Build a website
Building a business website is a successful way to teach students a range of skills, including technical, creative, design, and marketing abilities. You can show them how to use various web design tools to create a polished website that is simple to use. Showcase the value of clearly labeling each webpage and including details that visitors frequently look for when visiting a website.
You can instruct them on the typical pages found on business websites, such as the contact, about us, and home pages. Have students design their own websites for their imaginary companies. Inform students about the value of mobile website optimization and show them how to do it when creating their own websites.
Education Marketing. Marketing a School. How to Market a School – 2022 Educational Marketing
FAQ
How do you teach marketing to high school students?
- Slogan/jingle making. What better way to get the kids excited about learning than to start a slogan- or jingle-making activity?
- Turning the old into the new. …
- Making commercials and recording radio promos. …
- Product implementation.
What is marketing for high school?
Advertising, entrepreneurship, fashion marketing, hotel marketing, marketing management, and sales promotion are some of the career fields covered in marketing classes.
What are activities for marketing mix?
Advertising, sales promotion, personal selling, and public relations are examples of possible activities. The amount of money allotted for the marketing mix should be taken into account.
What is the best way to advertise to high school students?
High school students spend most of their time in their school environments as schools increasingly switch to in-person instruction, making in-school out-of-home advertising a highly effective way to put your brand in front of them on a daily basis. In-school media boards
