Steven Smith has my highest recommendation for any managerial position in your company’s marketing division. He is a true team player and is constantly eager to hear suggestions from colleagues of all ranks. I had the good fortune to have him on my team in the past. In the face of enormous obstacles at our previous company, he is consistently very tenacious and optimistic. He is incredibly goal-oriented, resourceful, and open to experimenting with various approaches to achieve his objectives. Let me list a few of his major contributions to our business: – successfully led marketing events and promotions for three years, producing genuinely profitable results; – acquired ten primary accounts from each of 30 states in just one year; – effectively led training for marketing officers for two years. There is no doubt that Steven can bring something new and advantageous to your business. When he’s around, you always have someone to count on for setting and achieving goals. I hope you will give this recommendation a serious consideration. Feel free to call me at 555-6677 if you have any further questions. Thank you.
What to include in a marketing executive reference letter
A marketing reference letter’s goal is to persuade the employer that the applicant is the most qualified for the position. Consider this as you write the letter, perhaps putting yourself in the reader’s shoes and considering the information you would like to know about the candidate. Try to keep the letter’s main focus on marketing by relating the applicant’s experience, abilities, and accomplishments to the reasons why they would succeed in a marketing executive position.
The following three points ought to be covered in a marketing executive reference letter:
What is a marketing executive reference letter?
A professional reference letter for a position as a marketing executive is typically written by a coworker or supervisor. It is written to bolster the applicant’s application and gives a summary of why they would make a good marketing executive. As someone with firsthand knowledge and experience can likely write a more detailed letter, candidates typically ask someone who has directly observed their marketing work to write these letters.
How to write a marketing executive reference letter
You can use the following six steps to write the letter:
1. Talk to the candidate first
Make contact with the applicant to discuss the specifics of the position they are applying for before you write so you can get ideas for what to include in your letter. If they feel comfortable sharing them, you might even want to request copies of their cover letter or resume so you can look for potential ways to collaborate. For instance, if their cover letter mentions a marketing project you both participated in, you might write about it and highlight their accomplishments from your point of view.
2. Introduce yourself and explain your relationship to the candidate
Introduce yourself and the candidate in the opening paragraph of your letter. Mention how you know them, such as by being their coworker at a marketing firm for two years or their manager. It’s critical that the employer comprehend the context in which you know the applicant because it could alter how strongly the letter supports the application. An employer might value a reference letter more if it comes from someone who worked in the candidate’s direct department for five years as opposed to someone who worked in a different department for one year.
3. Explain their qualifications
Describe the candidate’s credentials, including their educational background, prior employment history, and noteworthy accomplishments. Most of these requirements should be relevant to a marketing executive position, such as having a bachelor’s degree, marketing-related work experience, or additional social media training. You can probably find out this information by asking the applicant or, if they provided one, by looking at their resume.
4. Talk about their skills
Describe a few of the candidate’s strongest skills to the employer, providing anecdotal or statistical evidence. Try to concentrate on the abilities that are most pertinent to a position as a marketing executive. For example, you could write, Theyre excellent with customers. Our clientele almost doubled during their tenure as our marketing executive, and customers frequently remarked on how easy the candidate made the marketing process.
Consider including the following abilities in your letter:
5. Provide detailed examples of work accomplishments
Include specific examples of how the candidate stood out at work, such as a promotion or an especially well-executed project. Try to use instances you participated in or witnessed, and, if possible, use supporting evidence. For example, you might write, I was on the team of a large social media marketing campaign that the candidate led, and their work resulted in nearly a 300% increase in online engagement
6. Describe why you think theyd succeed in the position
In your closing paragraph, express your belief that the person is a strong candidate for the position of marketing executive. You could mention any credentials or accomplishments you mentioned earlier in the letter here. I believe their incredible creativity and strong interpersonal skills are just some of the qualities that may make them an asset to your company, for instance, if you discuss a creative project of theirs and the positive feedback the applicant frequently received from coworkers.
Template for a marketing executive reference letter
Here is a sample reference letter for a marketing executive that you can use:
[Date]
[Your name]
[Company name]
[Phone number]
[Email address]
[Salutation, to whom it may concern or the reader’s name, if known]
[Initialize by stating your name, title, and connection to the candidate. ].
[Describe the candidates qualifications and skills with example situations.]
[Talk about two or three of their work accomplishments.]
[Clearly state that youre recommending them for the position.]
[State that you’re available for supplementary inquiries and provide contact details. ].
Sincerely,
[Your name]
[Job title]
[Company name]
Example of a marketing executive reference letter
Here is a sample letter of recommendation for a marketing executive that you can use as a template when creating your own:
December 17, 2021
Ms. Carla Holt
Millennial Brilliance
555-555-5555
[email protected]
Ellie Park,
Carla Holt, the marketing manager at Millennial Brilliance, a business that specializes in marketing to millennials, is my name. Premee Davenport worked as our marketing assistant for two years before becoming our marketing executive three years ago. She has demonstrated that she is a model employee during her time with us.
Premee joined our company soon after receiving her marketing bachelor’s degree. She excelled as one of our marketing assistants thanks to her original thinking, copywriting skill, and people skills. One of her ideas for social media marketing eventually became a project that led to a 200% rise in online engagement Because of these outcomes, I have only recommended her for promotion to marketing executive after two years.
Premee has continued to increase our online engagement and our clientele as a marketing executive. Clients are consistently impressed by her business, especially with the system she developed to assist them in identifying their marketing requirements and determining specifics like the marketing aesthetic they desired. She oversaw a marketing campaign for a company that was so pleased they told every other business owner they knew about us. We only acquired five new regular clients from that project, which was a significant increase given the size of our business at the time.
I’m sure you’ll agree that Premee would be a great addition to your team. Millennial Brilliance was fortunate to have her, and even though they were sad to see her go, they were happy to see her succeed somewhere else. I recommend giving Premees application your closest consideration. If you have any questions, feel free to call me at 555-555-5555.
Sincerely,
Ellie Park
Marketing manager
Millennial Brilliance
SAMPLE RECOMMENDATION LETTER FOR EMPLOYEE FROM EMPLOYER
FAQ
How do you write a good reference letter for a coworker?
- Review the necessary information. …
- Introduce yourself and explain your professional relationship. …
- Include specific examples of your coworker’s accomplishments. …
- Describe how your colleague will contribute to the new organization or institution.
- Include contact information.
How do I write a good letter of recommendation?
- Think carefully before saying yes. …
- Follow a business letter format. …
- Focus on the job description. …
- Explain how you know the person, and for how long.
- Focus on one or two traits. …
- Remain positive. …
- Share your contact information.
What should a letter of recommendation say?
- Refresh your memory about the person. …
- Write down two-three qualities that characterize this person. …
- Think about specific experiences you had with that person. …
- Utilize our reference letter sample to help you create your own format for a letter of recommendation.
