How To Write a Marketing Letter of Recommendation (With Template)

Writing a letter of recommendation for marketing professionals can be a daunting task. After all, marketing is a vast field, and there’s so much to consider when recommending someone for a job in the field. A successful letter of recommendation for a marketing professional, however, is not only possible, but it can be the key to helping an individual land a job in the field. When done correctly, a letter of recommendation can demonstrate an individual’s skills and abilities, as well as highlight the individual’s unique strengths and capabilities that make him or her a great fit for the job. In this blog post, we’ll discuss the importance of writing a letter of recommendation for marketing professionals and provide a few tips and tricks to help you craft a powerful and effective letter of recommendation. We will also discuss the key elements that should be included in a successful marketing letter of recommendation and provide a few sample letters to help you get started. By following our tips and tricks, you

How to write a marketing letter of recommendation

You can use the following six steps to write a marketing letter of recommendation:

1. Study the position

Reviewing the job description, if you have access to it, may help you choose which qualities to emphasize. Additionally, it may be helpful to conduct a brief background check on the business to learn about its culture, values, and philosophy. For instance, if you’re writing about a position in social media marketing at an organization that appreciates humor, you might mention the candidate’s upbeat demeanor and proficiency with social media analytics.

2. Include basic details

Start your letter by including the recipients’ and your contact information. Include the date you are writing the letter, your name, where you are located, your phone number, and your email address. If you are aware of the recipient’s name, you can include it after the company name, address, and phone number. You can address the letter to the recipient if you are aware of their name. If not, use a standard business salutation like “dear hiring manager,” “dear marketing manager,” or “to whom it may concern.” “.

3. Briefly describe your relationship

It’s helpful to start your letter by introducing yourself, outlining its purpose, and describing how you know the candidate in order to help the reader contextualize it. A strong letter of recommendation comes from someone who is familiar with the candidate, so be sure to explain your reasons for writing the letter. For instance, you could mention how long you’ve known the candidate and how closely you’ve collaborated.

4. Write body paragraphs about the candidate

Include one or two paragraphs outlining the duties the candidate handled while working with you and praising their character and work. A marketing letter of recommendation might discuss the candidate’s ability to develop strategies, generate ideas for creative materials, write persuasive copy, and analyze data for insights. Consider sharing any meaningful contributions they made to the team. To demonstrate their initiative and dedication to the company’s values, for instance, you might share information about a volunteer outing they planned. You could also talk about how the applicant has grown throughout your interactions with them and how you anticipate their career to continue developing.

5. Add a conclusion

Your letter can be concluded with a succinct summary of your positions that will reaffirm your commitment to the candidate. Think about mentioning your preferred method of contact and offering to respond to any additional queries the business may have. Show your gratitude by thanking the reader for their time.

6. Choose a closing

Select a business closing to finish your letter. If you’d like, you can also add your name and a signature. Additionally, you can include your title to reiterate your position. Here are some closings you might consider:

What to include in a marketing letter of recommendation

You could include the following components in a marketing letter of recommendation:

Context

Include details about how you know the candidate, where you worked together, and how long you’ve known them to help the reader understand your relationship with them. Indicate your role clearly so the reader understands how much control you had over the candidate’s work and development, whether you were a mentor, colleague, or supervisor. For instance, a letter of recommendation from a coworker may discuss the applicant’s collaborative abilities and working style, whereas a letter of recommendation from a supervisor may assess their professionalism and work ethic.

Strengths

Usually, a letter of recommendation lists a few of the applicant’s strongest points. You can discuss the applicant’s beneficial contributions to your team and workplace in your letter. These could be technical abilities and knowledge of the field, but describing their character could also show that they’re a friendly, dependable teammate. In a letter of recommendation for marketing, you could highlight abilities like:

Positive language

You can convey your confidence in a candidate by keeping your tone upbeat. Try giving a sincere assessment of their performance while focusing on their best quality. Using their ability to overcome obstacles and find creative solutions to challenging problems as an illustration of their resilience

Performance metrics

Numerous employers value quantitative measurements, so numerical information can support your claims regarding the value of candidates. It might be beneficial to include any specific metrics you have about a person’s performance during your collaboration. This can also demonstrate to the employer that the applicant has knowledge of determining success in the workplace. You might think about relating an instance when their performance sharply improved in order to demonstrate their dedication to improvement and openness to trying novel approaches.

Template for a marketing letter of recommendation

Here is a sample letter of recommendation for a position in marketing that you can use:

[Your first and last name]
[Title]
[Company name]
[Phone number]
[Email address]

[Date]

[First and last names of the recipient, if known] [Company name] [City, state] [Phone number of the recipient] [Email address of the recipient]

[Formal greeting] [recipients name or title],

[Disclose your name and job title before stating that you are endorsing the applicant for the position. [Discuss your connection to the candidate, including how long you’ve known them. [Shortly discuss the caliber of the candidates’ work and point out any qualities about them that make them stand out as candidates. ].

[Describe the tasks the candidate performed. ] [Share details about their strengths. ] [Add situational examples or metrics to support your claims. ].

[Restate your recommendation. ] [Offer to respond to questions. ] [Thank the reader for their consideration. ].

[Formal closing],

[Signature]
[Your first and last name]

Example of a marketing letter of recommendation

An effective marketing letter of recommendation sample is provided below:

Richard Reyes
Director of Marketing*
Aptitude-19 Productions
281-755-3304
*[email protected]**

December 22, 2021

Laura McClain*
Rainy Day Marketing
Seattle, WA
919-660-0145
*[email protected]

Dear Ms. McClain,

My name is Richard Reyes, and I work for Aptitude-19 Productions as the marketing director. I’m happy to suggest that you hire Amber Walker to serve as your new marketing lead. While I would love to retain Amber as an employee, I believe any workplace would benefit from her drive and talent. I oversaw Amber at Aptitude-19 for three years. She takes the initiative to lead projects, encourages her coworkers, and upholds the highest standards for both herself and her work.

In her role as Aptitude-19’s marketing coordinator, Amber wrote weekly promotional newsletters, handled social media management, developed and upheld a content calendar, oversaw our schedules for producing digital video content, and came up with fresh ideas. In her work, shes creative and takes risks. When I observed the team, I noticed that Amber frequently suggested the most audacious plan of action, and her willingness to try out novel techniques undoubtedly motivated her teammates.

For instance, after only three months at Aptitude-19, Amber proposed that we start a podcast where members of our creative team talk about their work with influential people in the industry. During a podcast trial run, she brought in 1,500 listeners. The podcast now delivers an average conversion rate of 1. 4%, and its responsible for 12% of our new business. She was in charge of the entire process, including the strategy, tools, planning, and cross-promotion. This is just one illustration of Amber’s unwavering ambition and persistence.

Amber would be a fantastic addition to your team, in my opinion. If you have any further questions, please contact me at 281-755-3304. I appreciate you reading my letter and considering Amber for the job.

Regards,

Richard Reyes

Tips for Writing a Successful Letter of Recommendation

FAQ

How do I write a good letter of recommendation?

• Contact Information. Your header at the top of the page should include your name, address, and phone number.
• Salutation. …
• Opening paragraph. …
• Applicant’s achievements. …
• Applicant’s personal traits and characteristics. …
• Explanation of applicant’s departure (optional) …
• Closing paragraph. …
• Sign-off.

How do you write a promotional letter of recommendation?

1. Think carefully before saying yes. …
2. Follow a business letter format. …
3. Focus on the job description. …
4. Explain how you know the person, and for how long.
5. Focus on one or two traits. …
6. Remain positive. …
7. Share your contact information.

What should a letter of recommendation include?

1. Decide if you are qualified to write the letter. …
2. Address the recipient by name and title. …
3. Include key pieces of information. …
4. Introduce your qualifications. …
5. Explain why your employee deserves a promotion. …
6. Finish the letter. …
7. Create a list of positive experiences.