Marketing success depends on three ingredients. You require an innovative strategy, a robust strategy, and an outstanding team. Your capacity to accomplish your objectives can be significantly impacted by the way your marketing team is organized. To achieve the overall business goals, a clearly defined organizational structure is essential. Establishing clear roles and responsibilities will help teams collaborate productively and produce excellent results.
The same fundamental marketing tasks, such as digital, content, social media, and product marketing, are still the responsibility of your marketing team, regardless of how you set it up. What matters most is creating a structure that enhances decision-making and streamlines marketing operations so that everyone can perform at their peak. This is true regardless of the specific programs and campaigns.
Why should a business use a marketing organization structure?
Organizational structures in marketing aid employees in understanding their place within the business they work for. Employees can use these structures as a reference to understand what resources are available to them and which team members are responsible for what tasks. Additionally, marketing organization structures can offer a visual workflow that explains how the company runs, the jobs performed within it and how they contribute to its success, and who or where business decisions are made. Before constructing a marketing organization structure, a business should consider:
What is a marketing organization structure?
Within a company, marketing operations, procedures, and strategies are distributed and supervised by marketing organization structures. These structures lay out the procedures a company can use to succeed by defining and organizing employee job roles, including who they report to. Business goals can be supported by an efficient marketing organizational structure, and employees will have a clear understanding of the goals they are working to achieve.
7 types of marketing organization structures
Following are seven of the most typical marketing organizational structures that you can use or modify based on your company’s requirements:
1. Functional structure
Using functional structures, employees are grouped according to their roles and skill sets. The members of a specialized team or function group share similar responsibilities. When necessary, team leaders may oversee function groups and submit reports to senior executives. Because they don’t include employees outside of their function, specialized functional groups can encourage consistency in work and accelerate work performance. Because it can readily adapt to changes in the business as it expands, this structure is simpler to manage on a larger scale.
2. Product-based structure
A company that sells a variety of goods or services is most often best served by a product-based structure. This organizational structure divides workers into teams or divisions that concentrate on each distinct product line. Employees from any specialized function may work in any division, but in a functional structure, they are divided into separate groups that each concentrate on a single specialized function. Each division may be independent of the others in a product-based structure, allowing staff to concentrate on tasks specific to their division since they do not need to interact with other groups or departments.
3. Matrix structure
Combining a product-based structure with a functional structure creates a matrix structure. Because each department deals with a single product, this is the best way to organize employee departments or teams based on their job responsibilities and the products they are working with. Due to the fact that several specialty teams are in charge of one project, an organizational structure for marketing like this can deliver more information more quickly. Multiple specialty teams working on a single project can encourage open communication among staff members and give other staff members more resources to use as they pursue their objectives.
4. Geographical structure
International businesses typically operate on a much larger scale because they operate in numerous nations and languages. For these businesses, using a geographical marketing structure that divides staff into teams based on geographic regions or districts can be beneficial. Having teams focused on specific geographic areas can help staff develop regional marketing plans based on their target market. Additionally, this organizational structure might enable employees in each division to learn more about their local areas, which would enable them to engage their audience more deeply.
5. Market-based structure
Some companies create a marketing organization structure that focuses on specific markets, industries, or consumer types. Sectors such as markets, industries, and consumer types define an organizational structure. Employees have the opportunity to develop marketing strategies that appeal to various consumer demographics by concentrating on specific segments. These organizational models work best for companies that want to cater to specific segments of a market or industry.
6. Network structure
A network structure can be useful for businesses that want to maintain control and speed up their internal operations and that want to collaborate with another, separate business to share resources. Given that it is most familiar with its internal tasks, a company that only offers one or two specific goods or services may want to outsource other tasks. For instance, a restaurant might want to sell customized goods, but contracting out the work to a graphic designer might allow the establishment to concentrate on its core business while growing its network through new alliances.
7. Linear structure
The chain of command hierarchy is referred to as this type of structure’s organizational structure. The top employee in the chain of command is in charge of the entire company, while the other employees in the chain only manage a portion of it and report directly to the person in charge above them in the hierarchy. Small businesses with few job openings may benefit most from this organizational structure.
Marketing Organizational Structure | How Organization Improves Results
FAQ
What is marketing organizational structure?
A marketing organization structure is a way for businesses to distribute and manage their marketing operations, processes, and strategies. These structures lay out the procedures a company can use to succeed by defining and organizing employee job roles, including who they report to.
What are the 4 types of organizational structures?
Functional, divisional, flatarchical, and matrix structures are the four types of organizational structures.
What are the three organizational structures for marketing?
The organizational structures used by the majority of businesses today can be classified into three types: functional, departmental, and matrix. Before choosing which of these forms to use for their business, owners must weigh the benefits and drawbacks of each.
What are the types of marketing organisation?
- Product-based structure. For businesses that provide a range of goods or services to customers, the product-based marketing organizational structure is effective.
- Customer stage structure. …
- Customer type structure. …
- Functional structure. …
- Geographical structure. …
- Cultural structure.
