It’s challenging to create a mission, vision, and values statement for your business. View this collection of mission, vision, and value statements for ideas after reading our article and resource, Revising Mission Statements: What Good? For Whom? We chose organizations with compelling mission and vision statements, and when available, value statements. See our comments after each one.
The vision statement and this mission statement complement each other well. The mission statement is lengthy on its own and does not specifically refer to the families that TCHFH assists. The Twin Cities appear to be the first what good, with no poverty housing. The second benefit is a new conscience, but it’s not clear who it’s for. We have to read a lot into the mission statement. We finally get to the direct beneficiaries, families, and the direct good, home ownership, in the vision statement. Their values seem unique and purposeful.
There may be a scale difference between the mission and the vision. For instance, a nearby nonprofit might have a mission that outlines their area of focus and a vision of “all people living healthy, productive lives.” The Gates Foundation is one of the biggest foundations in the world, if not the biggest. Their what good? is healthy productive lives. Their for whom? is all people in the world. And they could feasibly help all people in the world. Considering the scope of the mission, a vision statement might not be necessary.
Mia offers a succinct definition of what is good and who benefits, stating that the community as a whole benefits from enrichment. They then detail the how. A little bit of how can be important, but too much detracts from the main message when a company or organization spends too much time explaining the how rather than describing the what good? and for whom? On your website or in your documents, you can always provide a brief description of your work. This mission’s “how” seems to add helpful detail that explains how and why the community might be improved. The vision statement seems like a marketing tagline. That is one way to approach the vision statement. When an institution has a long history, the mission statement may not change much over time and instead be supplemented by other messaging to promote new perspectives.
Their what good? is bicycle friendliness. Their for whom? is Minnesota. They do this through advocacy and education. The vision statement sheds light on this very succinct statement. In this instance, the mission statement could supplant the vision statement. The Bicycle Alliance of Minnesota, for instance, strives to make our state a place where cycling is simple, safe, and enjoyable. Basically, the what good and for whom remain the same. As always, think carefully about how you use these statements and what you want to convey. A mission and vision statement can be written in a number of different ways.
Utilizing a theory of change process, Aurora collaborated with LDSAAA to revise their mission and vision statements. Their what good? is staying in control of choices. Their for whom? is older adults in rural communities. The idea that older people and communities can benefit from one another is part of their vision statement, which gives their mission more depth.
- “To inspire humanity — both in the air and on the ground.”
- “To accelerate the world’s transition to sustainable energy.”
- “Spread ideas.”
- “To connect the world’s professionals to make them more productive and successful.”
10 mission, vision and value examples
When creating your own mission, vision, and value statements, examples can be useful. Here are 10 examples to consider:
Example 1
Royal Waste Management, Inc. is a business that is dedicated to recycling, sustainability, and lowering carbon emissions globally.
Mission statement: Dedicated to creating a carbon-negative world.
Vision: Since we will eventually return to the planet, we must take better care of it.
Values: Recycling, sustainability, compassion, courage and conservation
Example 2
A catering and food service business called Delicion Caterers, LLC, has a passion for great food and ethical, natural ingredients.
Mission statement: Creating sustainable food service with natural, organic ingredients.
Vision: A world built on strong, sustainable foodservice practices.
Values: Conservation, animal care, compassion, sustainability and quality
Example 3
A manufacturer of health products and supplements is called Max Health. The business focuses on products that help people become physically or mentally fit as well as healthy bodies and minds.
The organization’s mission is to promote the physical and mental health of individuals of all ages.
Vision: Every mind and body deserve the same level of care.
Values: Fitness, mental health, personal care, integrity and progress
Example 4
A pharmaceutical company called Greymotha is committed to battling disease in underdeveloped nations by conducting research and offering reasonably priced medications and dietary supplements.
Mission statement: To provide the world with high-quality, affordable medicine.
Vision: Basic healthcare should be available to everyone on the planet.
Values: Compassion, personal health, equity and equality
Example 5
RamsHorn Clothing is a company that uses synthetic materials and less expensive production techniques to create high-quality clothing at a fraction of the price of natural materials.
Mission: To innovate clothing production and lessen our impact on the environment.
Connecting people with affordable, eco-friendly fashion is our vision.
Values: Conservation, personal style, sustainability, quality of materials and affordability
Example 6
A tech company called Sky Six Tech develops AI manufacturing machinery that picks up skills as it goes along. Their products help businesses cut costs by requiring less human labor and easing the switch to more artificially intelligent systems.
Mission: To produce goods with the least amount of human labor possible so that we can spend more time living and less time working.
In ten years, the goal is to lessen the need for human labor and develop a workforce that is more AI-focused.
Values: Scientific study, innovation and cost reduction
Example 7
A company called Gear Motors makes electric batteries for vehicles like buses, trucks, and cars that don’t require fossil fuels. Additionally, the business is constructing the first coast-to-coast electric railway to enable more affordable transportation.
Mission: Committed to developing a trustworthy, reasonably priced transportation system that everyone can use.
By 2050, the goal is to have 10 million electric vehicles (cars, buses, and trucks) on the road.
Values: Innovation, conservation, environmentalism, carbon reduction and renewable energy
Example 8
Venom Tech, LLC is a manufacturer of better-performing medical equipment and prosthetics. Utilizing synthetic materials that are renewable will help them cut costs.
Mission statement: Committed to technology-driven innovation and equity in the healthcare sector
By 2023, the goal is to produce 40,000 prosthetic limbs at an affordable price for use in clinics, hospitals, and by individuals.
Values: Honesty, quality, innovation, equity and efficiency
Example 9
A technology company called Crestview Wearables creates wearable gadgets that sync with mobile apps. These gadgets monitor the user’s activity, including heart rate, blood sugar levels, mood, and other factors, and then analyze the data to create a health profile.
Mission: To increase the usefulness of technology in our daily lives.
Vision: To make society more focused on health and to lessen the harm that lethargy and heart disease do to our society.
Values: Innovation, accountability, honesty and quality
Example 10
Diamont Consulting, LLC is a consulting firm that offers guidance to businesses on various ways to foster employee development, thereby lowering costs and boosting profit margins.
Mission statement: Committed to developing a workforce that is more valuable and skilled.
Vision: To improve technical abilities so that workers and businesses can collaborate better and add value.
Values: Innovation, education, training, equity and team-building
What is the difference between mission, vision and values?
Before you examine examples of mission, vision, and values, it’s critical to understand what each of these terms means and what a company means by them. You might be able to identify the main differences between them by comprehending the following justifications:
Mission statement
The companys mission is its overall purpose for existing. For instance, a business may have a goal of improving the world, aiding the underprivileged, or establishing more environmentally friendly business procedures in a particular sector. The company’s goals are typically outlined in mission statements, which are usually succinct but impactful statements.
Vision statement
The company’s vision is how it sees itself and the industry in the future. It outlines the company’s objectives for the industry, its clients, and its employees, as well as its global positioning. A vision statement anticipates the future and aids in forming an image in the mind of the ideal business. Businesses use vision statements to describe their goals and attract talent who can assist them in achieving those goals.
Value statement
A company’s values are the fundamental principles that direct it toward achieving its vision and completing its mission. For instance, a business that aspires to become carbon negative in ten years might exemplify sustainability and lowering carbon emissions. The company’s values serve as a moral compass for the conduct of the organization and its personnel.
Tips for creating mission, vision and value statements
The leadership team must invest time and effort into developing mission statements, value statements, and values. Finding the right values to support can require teamwork and may put your team’s beliefs to the test. Here are some tips for creating these statements:
Your Mission, Vision, and Values (with Examples)
FAQ
How do you write a mission vision and values?
The mission statement communicates the purpose of the organization. The company’s goals and aspirations for the future are outlined in the vision statement. The values statement reflects the organization’s core principles and ethics.
What is a values statement example?
- Gather Board Level Leadership. Create an advisory team if you don’t already have one.
- Identify an Objective Facilitator. …
- Dream As a Group. …
- Share Ideas. …
- Examine the Statement. …
- Clarify the Mission. …
- Define Organizational Values.
