It has always been tough to crack a Google Interview. Even the Google Analytics Interview questions for experienced aspirants can contain some of the basic questions but most of the people are unable to get it. The reason behind this is that Google is one of the most well-known technical organizations of the world and Google Analytics is a part of it. Google Analytics is Google’s own web analytics service launched in the year 2005 in the month of November after acquiring the developer Urchin. The main job of Google Analytics is to track and report website traffic which works currently under the “Google Marketing Platform” brand. It is one of the most widely used analytics services across the web. A major function of Google Analytics is to provide SDK (Software Development Kit) which eventually gathers usage data from both the iOS as well as Android app, popularly known as ‘Google Analytics for Mobile’ app.
TOP 20 Google Analytics Interview Questions and Answers 2019 | Google Analytics Questions
Q23: What exactly do you know about the Google Analytics Segment?
These are nothing but a group of common activities that are performed by the visitors on a website. They help web owners to know and understand them. The same can be used for future traffic generation strategies. For example, a specific webpage is explored more on a website, the same can be promoted more in the future to attract the attention of more and more users.
Q15: Suppose you need to stop using Google Analytics at any stage, is it possible to temporarily disable it?
Yes, it’s possible and can easily be done.
Q19. What is benchmarking?
Ans. Benchmarking is a useful tool in Google Analytics. It compares your website’s performance to your past performance and well as the industry average. It is very insightful as it shows information related to the industry trends and helps compare with industry competitors.
Why do we need Google Analytics and why is it considered important for your website?
Google Analytics is a website analytics tool that is used for tracking website traffic data and collecting visitor insight. Most importantly, compared to other analytic tools, Google Analytics is free. It provides information like top user-traffic sources, demographics, key website metrics like the number of visits, bounce rate, average page session duration, top-performing content etc. Using the insight, you can come up with content marketing strategies, drive website traffic and be able to better retain visitors. Other key features of Google Analytics are: 1. Automatically collects all the report 2. Provide real-time website traffic insight 3. Generate customised reports 4. Can integrate with other tools and platforms like Google AdWords and other Google products
Q5. What is the bounce rate?
Ans. Bounce rate is the percentage of visitors who simply enter the website and choose to immediately leave or ‘bounce’ instead of continuing to view other pages on the same site.
It is calculated by dividing the total number of single-page sessions by the total number of sessions and represented by a percentage of the total number of visits or sessions.