In today’s competitive business environment, staying connected to your clients and customers is essential for sustained growth and success. Developing a strong relationship with your clients and customers can help you improve customer loyalty, increase customer satisfaction and repeat business, and build long-term relationships that can last for years.
An often overlooked component of customer relations is staying in touch with old clients via email. Reconnecting with old clients via email can be an effective way to generate new business and increase customer loyalty. Emailing old clients is an easy, low-cost way to keep in touch and remind them of the benefits of working with you. It’s also a great way to build relationships with potential customers who may not have purchase from you in the past.
In this blog post, we’ll discuss the benefits of reconnecting with old clients via email, strategies for reconnecting with old clients, and tips for making the most out of your old client emails. We’ll also go over
- Offer to solve a problem. One of the most effective ways to reconnect with an old client is to offer a solution to their problem. …
- Demonstrate your new skills. …
- Connect on a personal level. …
- Suggest a specific time to meet. …
- Provide resources. …
- Ask open-ended questions.
How to reconnect with old clients over email
The approaches and content of your emails may change depending on the goals you have for using email to get in touch with past clients. When reaching out to former clients via email, take into account these strategies:
1. Offer to solve a problem
Offering a solution to a client’s issue is one of the best ways to regain their business. Think about how your special abilities and offerings might help create a useful solution for your clients. Consider using the following strategies when crafting the body of your email to transform your suggestions into solutions:
2. Demonstrate your new skills
By highlighting recent achievements or skills in your email, you can also encourage past customers to use your products or services. Think about your most recent promotions, partnerships, successful projects, or advanced training, and mention them in the email’s body. This technique may enable you to dazzle previous customers with your skills and persuade them to consider your high-quality goods and services.
3. Connect on a personal level
Using personal experiences as conversation starters can help you get in touch with former customers. For instance, you might send an email to an old client congratulating them on their marriage or promotion if you recently learned of these events. This is a great way to enter a business conversation while also demonstrating your genuine concern for their happiness.
4. Suggest a specific time to meet
It may be helpful to suggest a specific date, time, or location to meet and discuss business matters when reaching out to former clients via email. This relieves them of one step of the process, and the convenience of a scheduled meeting might encourage them to participate. They might be more likely to suggest an alternative if the suggested date and time don’t work for them.
5. Provide resources
Giving your previous customers useful advice, materials, or tools could be a great way to re-engage them by demonstrating your generosity and consideration. Think about incorporating links, reading material, your own recommendations, or any other tools that might be useful to their operations. This approach also gives you a chance to move into business-related topics and might allow you to make an offer.
6. Ask open-ended questions
Open-ended questions are a powerful tool for increasing customer responsiveness. Think about responding to or not responding to your email to encourage former clients to reengage with you. Effective open-ended questions to consider including are:
The responses to these inquiries may offer insightful information about how your products can best meet their needs and may assist you in making wise choices about how to continue your correspondence.
Reasons to reconnect with old clients over email
Reconnecting with former customers may be beneficial to your sales and marketing efforts for a number of reasons, including:
To re-engage with lost clients
There are several reasons you might lose a potential client throughout your career. Maybe their circumstances changed, they found a better deal with a rival company, or their purchasing requirements weren’t met by your offers. Using email to reconnect with a prospect is a great way to share a new opportunity that might meet their needs, regardless of the reason for getting in touch in the first place.
Sending a heartfelt email to reconnect and offer retribution to a client you lost because they were dissatisfied with their experience is an excellent way to rebuild a good rapport.
To offer new products or services
Reconnecting with former customers is a great way to let them know about any updates to a new product or service that you’ve recently launched. If the initial purchase was profitable, there may be a high likelihood that your clients will make another purchase. This could lead to increased revenue, client satisfaction, and customer loyalty.
Similar to this, reaching out to former customers to offer them new services is a great way to increase business if you’ve previously provided them with excellent service.
To remind them of your offers
You might occasionally lose a customer just because they forgot about your good or service. A great way to increase your clientele using previous contacts is by sending out emails to clients to remind them of your current and upcoming offers. Reminding past customers of your offerings could help to build brand recognition and increase sales.
To announce professional changes
You can email former clients to reacquaint them with your professional life as it is changing and let them know about the changes. For instance, it might be advantageous to let current clients know that you have transferred to a new department or position. Old customers who were pleased with your goods or services might still be devoted to you and eager to work with you in your new capacity.
To maintain your network
Keeping in touch with former clients via email is a great way to keep your professional network active. Since you last communicated with them, your past customers may have made new connections that could use your goods and services. They may keep in mind your offers after reading your email and pass them along to their personal and professional contacts. By keeping your network active, you may be able to access exciting new career opportunities.
Examples of emails that reconnect with old clients
The following are some email examples that could be effective at re-engaging past clients:
“Dear Ms. Sorenson,
When I heard the happy news of your engagement, I realized you hadn’t signed up to renew your annual gym membership. I wish you happiness and luck in planning the wedding. Is there anything I can help you with?”.
“Dear Mr. Burk,
I’m excited to announce that I’ve been moved to the Winthrop Dealership’s sales department. As your vehicle approaches its maximum mileage, I hope to continue doing business with you in my new position because I have loved working with you over the years. If there is anything I can do to help you, kindly let me know. “.
“Dear Mrs. Philips,
I hope youre enjoying your backyard pool! I wanted to connect to let you know we are currently offering 50% off of our custom tiling services with a complimentary pool cleaning We’d be happy to visit and look at your pool if it needs any updating or repairs. How does Monday, September 5 at 9:00 a. m. Please let me know if another date or time would be more convenient for you. “.
How to Reconnect With a Past Client (Email Template for Coaches)
FAQ
How do you write a business letter to reconnect with old clients?
Hello [client name], I hope all is well with you in light of recent events. I wanted to let you know that I have some extra bandwidth available, roughly [hours per week], in case you require any assistance at this time.
How do you start an email to someone you haven’t talked to in a while?
- Shift your perspective. …
- Acknowledge the absence of contact. …
- Pay attention to tone. …
- Give them an out. …
- Offer to reciprocate. …
- Show appreciation. …
- Stay in contact.
How do you follow up with previous clients?
I hope this email finds you well. I wanted to get in touch with you because I’m searching for work in [your desired industry]. I recall that you once worked for [Company Name], which is a place that I’ve been interested in for a while. Are you still in touch with anyone there?.
