In retail, effective sales incentives are essential for keeping employees motivated, engaged, and productive. Sales incentives can come in many different forms: rewards, recognition, and games. Games, in particular, can be a great way to boost morale and keep employees excited to meet or exceed their sales goals. When used in the right way, games can inject an element of fun into the sales process while providing tangible rewards to the top performers. In this blog post, we’ll explore some of the best sales incentive games for retail employees, how they work, and the benefits they can provide. From interactive games that encourage collaboration between employees to individual competitions that reward top performers, there’s a wide variety of games to choose from. We’ll look at how to design the game for maximum impact, where to find game templates, and how to track results. Let’s get started!
- Swap the item. …
- “Wheel of fortune” activity. …
- Complete the list. …
- Square goals contest. …
- Pop-a-balloon activity. …
- Raffle event. …
- Select an item from the jar. …
- Relay retail races.
Benefits of using sales incentive games for retail employees
The advantages of using sales incentive games for retail staff include the following:
What are sales incentive games?
Games designed as sales incentives encourage retail staff to sell more goods or services to customers or to develop better sales-related tactics. Goal-based activities and team-building exercises are just two of the many games a manager can select that may suit various personalities and abilities. Based on a team’s preferences, a manager might choose particular game types, which could improve their chances of success as a whole.
14 sales incentive games for retail employees
Here is a list of 14 games designed as sales incentives for retail staff:
1. Swap the item
This game can boost office rivalry or help a business sell a certain product at a higher rate. The manager sets a daily sales target at the start of the workday and informs staff that the first person to reach the target must give the prize to the next person to do so. Up until a set time, the staff members trade the prize among themselves. By the end of the business day, the last participant to receive the prize will be declared the contest’s grand prize winner.
2. “Wheel of fortune” activity
Retail staff can participate in this game and win fun rewards that could brighten their day and inspire them to work harder. The manager divides a spinning wheel into sections, assigning a letter to each, and either purchases one or makes one out of crafting supplies. A retail employee can select a letter and spin the wheel each time they reach a particular objective. The employee can select a fun prize, such as a gift card or more paid time off, if the object stops spinning and displays the same letter they selected.
3. Complete the list
This game can help a retail team become closer to one another, which might make them more eager to work in the future. A team is divided into groups of three or more, and the manager assigns each group a day’s worth of sales tasks to complete. The first team to finish the entire list will receive a reward or another commendation. Grouping employees with different retail specializations may be beneficial. For example, pairing the employee who conducts the most cross-selling with the employee who excels at promoting a rewards program
4. Square goals contest
When the holidays roll around, think about using this game to increase sales of specific products and give staff members an additional gift. On a board, the manager draws a grid and enters the names of various goods and services in each square. When an employee successfully sells that item, they may receive a corresponding reward, such as a holiday cash bonus or a free item. To give each employee a better chance to sell more goods and take home at least one prize, it might be beneficial to run this game for a month or two.
5. Pop-a-balloon activity
This game can be used to add excitement to a typical workday, which will encourage retail staff to succeed. The manager writes descriptions of various prizes on slips of paper, inserts each one into a balloon, and blows it up. When a staff member accomplishes a goal, they can pop the balloon away from customers or clients and find out what they won. You can substitute water or paint-filled balloons for an air balloon if an employee is sensitive to loud noises.
6. Raffle event
This game can spur retail staff to accomplish long-term objectives and boost the volume of goods they sell. Each employee is given a clear set of sales goals by the manager, who then provides them with one ticket for each goal reached that has a unique set of numbers. The manager hosts an event where they reveal randomly chosen sets of numbers that go with the tickets at the end of a predetermined period of time. The employees whose tickets match can then choose a prize from a predetermined list after that.
7. Select an item from the jar
Employees can win prizes for achieving smaller sales targets in this game, which might motivate them to reach bigger targets in the future, like selling 100 items per month or obtaining 15 repeat customers. Additionally, it can provide staff members with various strengths with the same opportunity. A box or jar with various incentives, such as gift cards or cash, is then filled by the manager after a set of goals for a specific period of time have been established. A fun surprise can be chosen from the jar as soon as an employee completes a new task.
8. Relay retail races
Relay races are group activities where members of the group take turns finishing a task or a series of activities. A relay race can be used as a sales incentive game by managers by dividing a team into groups of two or three and giving each group a single set of tasks to complete. The list is passed on to the next team member after the first competitor completes a task, and so on until one team has finished every task. Think about awarding the winners a group prize, such as a free movie night, or individual prizes, such as gift cards.
9. Retail employee of the month contest
To encourage retail staff to successfully complete more sales-related tasks, such as attracting new customers, promoting a rewards program, or persuading customers to buy additional items, think about using this incentive. The manager organizes a monthly competition for the retail employee who sells the most merchandise and best represents the company’s guiding principles. Throughout the following month, this employee may be eligible to receive certain benefits, such as a care package with a few carefully chosen items, an interview in the company newsletter, or a free trip to a fun destination of their choice.
10. Favor from the manager
You can use this game to give out a more unique reward. The manager compiles a list of favors they can reasonably grant, such as a mentoring session, a work shift exchange, or a chance to manage for one day during business hours. After that, they set a number of short-term and long-term objectives for retail staff to achieve. Depending on the preferences of both parties, employees who complete them can choose a random number to receive or agree to a specific favor with a manager.
11. Customer review contest
This game can motivate retail staff to enhance customer relationships, which could boost overall revenue for a business. The manager can specify a target for the minimum number of favorable evaluations an employee must obtain to be eligible for a prize. For instance, this objective might be 10 favorable reviews in a single month or a much higher number in a full year. Then, if the first three employees succeed in achieving this objective within the predetermined time frame, they can offer first, second, and third prizes.
12. “Bingo!” activity
In the game of bingo, five-by-five grids are drawn on a deck of cards, and each square is then filled in with the names of various items. Up until a player circles five in a row consecutively, the bingo announcer calls out random items from a list of those items. By using various sales goals to represent each item on a grid and allowing a player to circle that item when they complete the task, managers can modify this activity for retail employees. For instance, one square might read, “Sell a product worth $500,” while another might read, “Upsell 10 products in a day.” “.
13. Sales “Poker”
In the card game of poker, each card is given a value, and the player with the best collection of cards wins prizes. You can modify this game to motivate store employees to meet their daily goals. The manager creates a list of goals and assigns a specific card value to each one. For example, a card with red symbols and the number 3 might represent a staff member who sells three expensive items at once. If someone completes a task, they can earn a new card, and the worker with the most valuable cards wins the game.
14. Half-day contest
This game gives the team the chance to win games all at once, which might help them sell more goods or services in a single business day. The manager assigns retail teams a specific, time-bound goal that they must accomplish during their shifts. For instance, this goal could be to sell one expensive item each workday. Each member of the group can work half of their next shift and still receive full payment if everyone completes this task by a specified time and day.
The Very Best Employee Incentive Program
FAQ
How do you motivate sales staff in retail?
- Invest in your retail employees. …
- Develop open communication. …
- Create a culture of recognition. …
- Reward employees for a job well done. …
- Maintain a nice break room. …
- Encourage honest feedback. …
- Take appropriate action.
How do I create a sales contest?
- Create a competition that allows anyone to win, or at the very least, qualify for the prize.
- Send out regular contest updates and give each rep useful information.
- Celebrate when a rep qualifies for a reward. …
- Select a prize that will motivate the team. …
- Get creative with your rewards.
Do sales contests work?
In fact, our in-depth collaboration with businesses to increase sales effectiveness has demonstrated that sales contests are anything but successful. Instead, they produce a low Return on Investment (ROI) and frequently have a detrimental impact on long-term sales performance.
What is a retail incentive?
Retail Incentive Programs. Retail businesses can reward customers for making significant purchases thanks to these incentive programs. Although rebate programs are frequently associated with manufacturers, retailers can also profit from rebate campaigns.
