- Step 1: State your full name and where you’re calling from. …
- Step 2: Explain the purpose of your call in one sentence. …
- Step 3: Tell them exactly how much time you’ll need. …
- Step 4: Give your 30-second sales pitch. …
- Step 5: Ask for permission to continue.
Why is a sales pitch important?
Since a sales pitch may be a prospective customer’s first contact with your business, it establishes the tone for all subsequent communications. An effective sales pitch may help you gain the trust of customers, motivate them to learn more about your offerings, and eventually persuade them to make a purchase.
What is a sales pitch?
A sales presentation is condensed into a pitch that lasts one or two minutes. It enables the salesperson to educate potential customers or clients about their business and its advantages and persuade them to purchase the good or service. Because they can be delivered in the time it takes to ride an elevator from one floor to another, some people refer to them as “elevator pitches.”
What makes a phone sales pitch different from an in-person sales pitch?
When making a sales pitch over the phone as opposed to in person, you take a different approach. Cold calling, or getting in touch with potential clients and customers you’ve never met before, was a common practice in phone sales pitches. You might have less time to engage someone’s attention on the phone. Additionally, you have fewer persuasive techniques, such as product placement or strategic placement, at your disposal. But understanding the elements of a phone sales pitch and mastering it can help minimize these differences.
What are the components of a phone sales pitch?
The four components of a phone sales pitch include:
15 tips for making a sales pitch over the phone
To learn how to deliver a persuasive sales pitch over the phone, follow these suggestions:
1. Prepare in advance
Before you start the process, review your product and make notes to prepare for your sales call. Consider writing a sample pitch or creating a reference script. Try to make the pitch concise and easy to understand. Focus on the advantages that your product or service will provide for the customer, as well as any problems or successes that it may help them with. Practice the pitch on a family member, friend, or coworker in person and over the phone, or practice it on yourself in the mirror.
2. Pick a good time
Take into account the most advantageous time to call based on your target audience. By timing your approach correctly, you can increase a potential client’s interest and willingness to listen to you. Consider calling traditional companies in the middle of the day or the afternoon in their time zone. For restaurants, consider calling during non-lunch and dinner hours. Consider calling in the early evening or on the weekends for individual consumers.
3. Know your customer
Although you might not personally know your potential customers, you probably do know some of their personal information, such as their name, where they live, and their demographics. Consider these attributes when making your call. The tone and wording you use in your pitch, as well as what features or services to emphasize, may vary depending on the person’s age or gender.
4. Ready your voice
When making a sales pitch over the phone, using your voice as an influencer and marketing tool is best. People often associate deep voices with authority. Customers may perceive faster speakers as competent and persuasive. Customers might understand someone who speaks more slowly. Choose the strategy that will work best for your product or business, then train your voice to conform. To hear how your voice sounds to others, try making a call to yourself and leaving a voicemail message or making a recording of yourself.
5. Be human
You can be courteous and personable even though you’re on a business call. Start the conversation by asking the prospective client how they are doing or how their day is going.
6. Be transparent
People may be curious about how you obtained their contact information, particularly for cold calls. If you got their phone number from a business partner, the internet, or another source, think about mentioning it in your opening statement. This could help keep potential customers on the phone for longer and boost your legitimacy and credibility.
7. Encourage conversation
Engage in conversation with a potential client to prevent a hang-up Think about letting them know how long you plan to talk with them before asking if they want to continue. This may show that you respect their time. If they want to go on, try getting their opinion on the product or service and responding to any queries they may have.
8. Be interesting
Consider using your sales pitch reference script as a guide rather than a word-for-word speech, even if you wrote one. Consider using stories, metaphors, and descriptive language to captivate the potential client after your opening pitch. Use the same facial expressions and vocal emphasis when speaking to yourself in the mirror as you would when speaking to someone in person. Additionally, you can stand while speaking to boost your energy.
9. Use facts
If you can back up your claims with data or case studies, the more credible you sound on the phone. This might persuade potential clients to pay closer attention to your sales pitch or reassure them that they are choosing wisely if they decide to invest in your good or service.
10. Listen to the customer
Pay close attention to who is speaking on the other end of the line. Instead of concentrating on what you’re going to say next, pay attention to the potential client and strike up a conversation. To demonstrate that you are paying attention and to address any questions they may have, repeat back to them any parts of what they say.
11. Ask for a follow-up
Consider setting up a follow-up call with a potential customer rather than attempting to close a deal in a few minutes on the phone. This might give the client enough time to think through their questions, prepare for the conversation, and research the product’s advantages before making a decision.
12. Leave a message
Consider leaving a message on the answering machine if your call goes to voicemail to improve your chances of getting a callback. A shortened version of your pitch and a compelling justification for a follow-up call can be included. Leave your contact information and request that they contact you right away.
13. Try again
Consider following up and contacting someone again if you can’t reach them or if they promise to call but don’t. After your first call, you might want to give it a few weeks. You can also try again at longer intervals after that.
14. Practice
Regardless of your success rate, keep making sales calls to a variety of potential customers. Perfecting a new technique takes time and practice. Keep track of which tactics are effective with which types of clients and experiment with new, untested methods.
15. Be consistent
After a successful sales pitch, you might start collaborating with your clients more frequently and through different channels, like video calls or in-person meetings. Maintain consistency with your sales pitch, demeanor, brand message, and details to help you close deals and develop trust and rapport with your clients.
Actual Live Phone Sales Call – Replay
FAQ
How do you start a sales pitch conversation?
Your pitch should ideally be a single sentence that sums up what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Your company’s CEO and sales consultants should all know your one-line sales pitch off by heart.
What is a telephone pitch?
Get ready to start the sales conversation by remembering that giving comes before receiving. In other words, you should initiate a conversation by adding value in your prospect’s eyes before attempting to sell. The most effective way to do this is to demonstrate to them your familiarity with their industry and its difficulties. Know their market.
What are the 4 essential elements of a sales pitch?
You must persuade the person to purchase your product or service in just a few succinct sentences in order to deliver an effective over-the-phone sales pitch. When you ask if the person is interested in what you’re offering, you increase your chances of hearing “Yes” by keeping your pitch succinct, warm, and engaging.
