How To Write an Email to a Potential Client (With Template and Example)

While salespeople put in a lot of effort and send emails to prospects, almost 91% of sales emails go unopened This may not only make you feel down, but it may also make you avoid using email as a communication tool. But don’t worry, we have you covered with examples of prospecting email templates you can use to pique new leads’ interest.

How to write an email to a potential client

The steps you can follow to write an email to a new client are as follows:

1. Write a subject line

Consider the subject line as the first step in crafting a powerful email to a potential client. The subject line should entice the recipient to open the email because it will be the first thing the potential client sees. Here are some tips on how to create a compelling subject line:

2. Include a salutation

After that, you can start your email by addressing the prospect. You can use a salutation at the beginning of a formal email. When writing a salutation, keep in mind things like your industry and company policies because you want to write one that is formal and professional enough for your target audience. Here are some examples of formal salutations:

Here are some examples of informal yet appropriate email salutations:

3. Write an introduction

Following the salutation, you can introduce yourself and your business. In this step, you can also explain why you’re speaking with the potential client. This can assist you in establishing transparency and positively kicking off a potential business relationship.

4. Evaluate the prospects position in the buyers journey

Use your CRM software to learn more about the prospect’s buyer profile before drafting the rest of the email. You can personalize the email’s content and increase the likelihood that the recipient will interact with it by taking the time to learn more about the prospective customer. Depending on where your prospects are in the buying process, you can use the following email strategies:

5. Ensure the email includes your value proposition

You can make sure your email message includes your value proposition for the product you’re selling before you send it. A value proposition describes the special benefits that the product or service you’re selling offers a customer. For instance, the price, usability, and capacity to connect people via conventional mail may be highlighted in the value proposition for an app that allows users to customize and send postcards in the mail.

6. Close the email with a salutation

Next, you can write a closing salutation for the email. You can use a closing salutation that corresponds to the formality of the email’s opening. Here are a few illustrations of proper email closing salutations:

7. Sign your name in the email and include contact information

Include your name, job title, company, and contact information at the end of your email so the potential customer can get in touch with you directly if necessary. You can personalize the email and end the message with a professional tone by signing the email with your first and last name. You can skip this step if you already have an email signature with this information.

8. Proofread the email

To improve the email’s professionalism, you can proofread it before sending to make sure there are no grammatical or spelling errors. Additionally, you can make sure that any automation tools you use for this process are operating properly and inserting personalized data where it belongs. You can find and fix errors in your email before you send it if you check it before you send.

Why is it important to write a strong email to potential clients?

You can improve your chances of establishing a new business relationship with a client and turning prospects into customers by creating compelling emails for them. The following are some of the main advantages of sending prospects persuasive emails:

Template email to approach a new client

Here is a sample email that you can use to address a new client:

Subject: [Subject line that captures the prospects attention]

[Salutation],

I work for [name of your company] and go by [your first and last name]. I provide [a description of the products or services you offer and the problems they resolve]. ].

[Inform customers about the goods or services you provide based on where they are in the buying process. ].

[Closing salutation],
[Your name]
[Your job title]
[Your company name]
[Phone number]
[Company website link]

Sample email to approach a new client

Here is an example of your own email that you can use to contact a new client:

Subject: Margaret, were offering 35% off the first month for new subscribers

Hello Margaret,

Daniel Cho is my name, and I work for MailSwipe, which offers users a simple way to send customized postcards to friends and family members from their smartphone.

Here’s some more information about why MailSwipe is the best service of its kind since you recently expressed interest in learning more about what we do:

Were offering new subscribers 35% off when they book by the end of the month I look forward to hearing from you!.

Thank you,
Daniel Cho
Sales representative
MailSwipe
555-868-1234
mailswipe.com

How to Write Emails to Potential Clients

FAQ

How do you write an email to a new client?

1. Create a readable format. …
2. Write a constructive subject line. …
3. Express gratitude to new clients. …
4. State the company’s value proposition. …
5. Address the email from an actual person. …
6. Use a friendly, conversational tone. …
7. Provide expected resources or items. …
8. List the next steps in the process.

How do you write an introductory email to a prospective client?

1. By addressing the client by name, you can make them feel important.
2. Give some details about the client, such as what they buy and their long-term objectives.
3. Let the client know how best to contact you.
4. Invite the client to discuss their relationship with you.

How do you approach getting new clients?

1. Ask for referrals. …
2. Network. …
3. Offer discounts and incentives for new customers only. …
4. Re-contact old customers. …
5. Improve your website. …
6. Partner with complementary businesses. …
7. Promote your expertise. …
8. Use online reviews to your advantage.

How do you introduce a formal email to a client?

Personalize it with the first name of the recipient. Try to use their name instead of a general greeting when addressing them. If you were meeting them in person, address them as such: “Dear Mrs. Smith” or “Hi John. Instead of “To whom it may concern,” write “Dear Sir/Ma’am” if you don’t know the recipient. ”.