What Is a Persuasive Speech? (Plus How To Create One)

Persuasive speech is an important communication tool in many aspects of life. Whether you’re making a business pitch, advocating for a cause, or rallying your classmates to participate in an event, the ability to persuade others is a powerful skill. The traditional definition of persuasive speech is that it is the process of influencing others to accept a point of view or opinion. However, persuasive speech goes beyond just trying to convince someone of your point of view. It involves engaging with the audience, understanding their needs, and providing them with a convincing argument. It requires careful planning, research, and practice. In this blog post, we will explore the strategies and techniques you can use to deliver a persuasive speech that effectively communicates your message and motivates listeners to take action.

Persuasive speaking is the type of speaking that most people engage in the most. This type of speech can involve everything from arguing about politics to talking about what to eat for dinner. Persuasive speaking is very connected to the audience, as the speaker must, in a sense, meet the audience halfway.

What is a persuasive speech?

While delivering a persuasive speech, speakers can also use their body language, tone, confidence, and the environment to sway their audience.

10 tips for a persuasive speech

Consider these 10 suggestions to make your persuasive speech more persuasive:

1. Become an expert and anticipate counterarguments

2. Set and state a goal

Determine your objective as you prepare your speech so that you can center your argument on a unified theme. Understanding your objective can assist you in organizing your message and strategy. When delivering your speech, be sure to introduce your main point or thesis and explain why it is important. By making your intention clear to the audience, you may come across as more trustworthy.

3. Learn about your audience

Recognize your audience and their viewpoints so that you can take the appropriate actions to persuade them. Avoid using jargon or technical terminology and give them background information if they are unfamiliar with the subject. If your audience shares your beliefs, it should be simpler to persuade them to take the desired action than if they hold opposing views. In the latter scenario, you could decide to present more information and proof to back up your claim.

4. Choose an approach

Depending on your audience and the subject, choose whether you want to use ethos, pathos, or logos to persuade them. You should determine whether your audience responds best to logic, emotion, or authority after researching your audience and their beliefs. You can use a single strategy to appeal to them or a variety of strategies. The most persuasive arguments frequently combine ethos, pathos, and logos.

5. Create an outline

6. Write a strong introduction

7. Appeal to unity

Establishing a shared interest between you and your audience members, such as how you might all benefit if they assist you in achieving your goal by taking the desired action, is a crucial component of persuasion. This method aids in developing a connection with your audience. This connection could make your audience feel as though they have a personal stake in the discussion, which would make them more attentive.

8. Provide evidence

Provide evidence and justifications for your audience to support each of your speech’s points. Use evidence-based facts and information from reliable sources. In order to appeal to pathos, you can also use examples from real life, like stories or personal testimonies. Present your evidence in a way that completes your argument and follows a logical progression.

9. End with a call to action

Put a call to action at the end of your speech that summarizes what you just said to the audience and what you hope they will do next. This could be done by submitting a petition, supporting a certain candidate, or making a purchase. Describe your key arguments once more and how they support the call to action.

10. Practice your speech

Next, present your speech to a few friends or family members to get their feedback and see if it is persuasive enough to change their opinions or behavior. If necessary, they might have advice on how to make your final speech more persuasive.

How to Organize a Persuasive Speech or Presentation

FAQ

What are the 3 types of persuasive speeches?

In the context of beliefs and attitudes, three categories of persuasive speeches are most frequently employed. These are speeches of fact, value, and policy. You can disagree on what is, what ought to be, or how something ought to be.

What are some persuasive speech examples?

A persuasive speech’s purpose is to inform, educate, and persuade or inspire the audience to take a certain action. In essence, you’re attempting to persuade the audience to agree with you. The best topics for persuasive speeches are controversial, audacious, and have a strong point of view.

Why do people use persuasive speech?

Best 10 Persuasive Speech Topics
  • Money can’t buy love or happiness.
  • Cooking should be taught in schools.
  • The minimum wage should be increased.
  • Advertising is a mind game.
  • Introverts make great leaders.
  • Eating meat is unethical.
  • Anyone under 16 should not be allowed to date.
  • Sustainable clothes are not really sustainable.

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