Public relations (PR) jobs are an essential part of any organization, large or small. As communications and marketing professionals, they are responsible for helping an organization build and maintain relationships with its stakeholders, as well as its public image. A successful PR professional must understand the inner-workings of the business and the media landscape, and have the necessary skills to maximize an organization’s visibility in the public arena. This blog post will explore the exciting and dynamic world of PR jobs, looking at job roles and responsibilities, the qualifications needed to be successful, and what it takes to stay ahead of the competition. From the basics of PR, to the changing landscape of communications and marketing, this blog post will give a comprehensive overview of the field. So, if you’re curious to learn more about the world of PR, then read on!
78 public relations positions
Explore this list of a few examples of public relations jobs organized by department if you’re interested in working in the field:
Media
In the media department, you may frequently find the following positions:
Communications
Here are some PR positions in communications:
Account management
These positions are common ones in account management:
Marketing
If you want to work in marketing, think about finding out more about these positions:
Development
Here are some positions that handle development and fundraising:
What are public relations jobs?
Jobs in public relations (PR) involve creating or maintaining relationships between a business and the clients it serves. Although public relations specialists may have different areas of expertise, such as writing, marketing, media relations, and fundraising, all of these jobs share the objective of generating publicity for a company or client. A PR agency, for instance, is typically regarded as successful if their client receives a news feature, increases sales as a result of increased interest in their products, or develops or maintains their public image.
How to choose a PR job
When beginning a new career, you might discover that there are numerous opportunities and various job titles to take into consideration. You can choose a public relations position that you’ll enjoy by following these steps:
1. Establish why you want to work in public relations
Consider what it is about the sector that interests or inspires you. You might discover that promoting brands or writing press releases and coming up with unique ways to distribute them piques your interest the most. Knowing your passions and interests can help you stay motivated to pursue a career in the industry that best suits you, and a hiring manager who is reviewing your application materials is more likely to notice your resolve and focus.
2. Build your skills and expertise
By completing particular college courses, offering your services to a charitable organization, or finding continuing education programs that will introduce you to a more in-depth application of the tools and trends in the public relations industry, you can expand your skill set and experience. As you gain more knowledge, expertise, and experience, you might decide which area of public relations you’d like to work in. During this time, you can also network with professionals in the area to get advice or recommendations.
3. Join a professional group
You can network with others in the industry, learn more about job postings and various employers in the field, and ask crucial questions to determine which public relations position best suits you by joining professional groups in public relations or related fields. The Public Relations Student Society of America is one group that majoring college students can join.
4. Job shadow current PR professionals
One of the best ways to decide on a career, including one in public relations, is to spend some time working as a professional’s job shadow. To truly understand how your PR career can advance, you can choose to work as a career shadow for people with various levels of experience in various departments and related fields. While job shadowing, you might discover that you have a stronger connection with a specific employer or team and decide to apply for jobs there in order to experience a supportive and enjoyable work environment.
5. Intern at a public relations firm
As part of a public relations internship, it’s likely that you’ll collaborate closely with a team of professionals who handle the firm’s marketing, communications, crisis management, media relations, and other duties. Everyone you work with can instruct you about the field, help you get ready for a future position, and perhaps even provide recommendations for upcoming job openings.
You may also perform a variety of tasks, such as writing press releases, analyzing PR performance, responding to media inquiries, creating media kits and collateral, and creating content for social media pages. Employers typically assign interns a project to complete during their time with the company. You can later add the experience you gain from these tasks to your resume. Having a variety of responsibilities can help you determine what aspects of public relations you truly enjoy.
6. Attend career fairs
Typically, college students attend career fairs to network with potential employers as they get ready to graduate and begin their careers after receiving their degrees. If you already know what you want to do for a living, career fairs can be helpful, but they can also be beneficial for those who aren’t sure what they want to do when they graduate.
Consider attending a career fair if you are ready to choose a career and believe PR might be something you are interested in so you can speak with company representatives in more detail, present your resume, and take advantage of any free workshops the fair may offer. You can use this chance to hone your interview techniques and build relationships with potential employers.
Tips for getting started in public relations
Follow these advice to launch your career if public relations is something you’re interested in:
Working in Public Relations | All About PR
FAQ
What kind of job can you get with public relations?
Working in PR communications entails creating and preserving the public’s perception of a client or business through public appearances, press releases, and social media. Designing and planning events to raise money or awareness for an organization is the focus of public relations development.
Is PR a good career?
- Marketing coordinator.
- Copywriter.
- Fundraiser.
- Direct marketing spokesperson.
- Media buyer.
- Investor relations.
- Account executive.
- Public information officer.
