NEW YORK – Breakthru Beverage Group, a significant North American beverage distributor with operations in both the US and Canada, recently revealed an evolution of the executive leadership structure reporting to CEO Greg Baird, reaffirming the company’s commitment to ongoing innovation and growth. Maggie Lapcewich, formerly the EVP of Corporate Strategy and Communications, will begin serving in the new position of Chief Growth Officer (CGO) immediately. Chief Commercial Officer (CCO) Lloyd Sobel will take over from Chief Operating Officer (COO) duties.
Breakthru’s corporate strategy emphasizes the company’s commitment to bold strategic initiatives and fostering long-term growth and performance for both its business and that of its supplier and customer partners as changing consumer demands and market dynamics continue to transform the industry at a rapid pace. To better serve its partners and today’s end users, Breakthru is developing its route-to-market strategy across its footprint and advancing its capabilities in channel and strategic account excellence, operations and supply chain, analytics and insights, and digital and e-Commerce.
Lapcewich and Sobel will collaborate to drive effectiveness and standardize market commercial capabilities to support future growth and business expansion in their new roles as key advisors to Breakthru CEO Greg Baird. Together with other executive leaders, they will create and direct the company’s overall strategic agenda to realize Breakthru’s long-term vision, identify and carry out key initiatives, and concentrate resources on fresh growth avenues, such as its digital roadmap, which continues to be a key area of focus for the company.
Together with CIO Joe Bruhin, Lapcewich will oversee Breakthru’s digital and e-Commerce vision and strategy as the business accelerates improvements to its commercial technology platform to better serve its supplier and customer partners. She will be in charge of all Corporate Strategy, Communications, and Commercial Capabilities Centers of Excellence in addition to Digital and e-Commerce.
“Maggie brings extraordinary insights and experience to this new role,” said Baird. “She has been a force in the industry throughout her career and a valued member of Breakthru’s leadership team.” Since Breakthru was founded, she has played a key role in every significant strategic initiative we have undertaken, from integrating our multibillion-dollar businesses to advancing our cross-functional corporate initiatives. ”.
As CCO, Sobel will be instrumental in maximizing Breakthru’s long-term growth and profitability by leveraging the full commercial power across the company’s footprint. He will advance the company’s business goals and be in charge of most North American sales and supplier development operations in addition to being in charge of national accounts, government and regulatory affairs, and customer care duties. The organization-wide management of Breakthru’s Diageo and Mot Hennessy USA business will continue to be handled by Brian Albenze, EVP United Division, also reporting to Baird.
We will continue to improve our go-to-market capabilities, execution, and performance under Lloyd’s leadership because commercial excellence is fundamental in our rapidly evolving industry, Baird said. “We have always been a flexible, future-focused business, and we know that by embracing change rather than simply reacting to it, we can improve outcomes for our company and our partners. ”.
One of the top wholesalers of alcohol in the US is Breakthru Beverage Group, which also serves as the largest broker in Canada, offering a full selection of beer, wine, and spirits. Breakthru supports numerous renowned organizations as well as regional charitable endeavors across its North American footprint because it is dedicated to diversity, equity, and inclusion. Breakthru aligns a quick-thinking and perceptive approach to sales, marketing, and operations across all markets. Family ownership is present in the company and dedicated to upholding tradition and promoting innovation. For more information, visit www. BreakthruBev. com.
A
, or Chief Marketing Officer, is in charge of marketing efforts to build brand awareness to drive business. A CGO also wants to drive business growth, as their title implies. But they do a lot more than just dealing with marketing.
What is a chief growth officer?
A chief growth officer (CGO), also referred to as a chief revenue officer (CRO), is in charge of assisting their business in maintaining a pattern of growth by guaranteeing happy clients. To generate fresh concepts for business success, they might collaborate with a variety of divisions, such as sales, business development, finance, and information technology. In order to comprehend customer needs and make informed predictions about wise business decisions for growth, they may also stay current on market trends. The CGO reports to the CEO of a company.
Other primary responsibilities of the CGO include:
What is a chief commercial officer?
An executive who focuses on commercial strategy, including product development, marketing, sales, and customer service is known as a chief commercial officer (CCO), also known as the chief business officer (CBO). This person might work to make sure that a business’s commercial strategy is both successful right away and long-term. To do this, the CCO may assist in managing the sales department of a business, provide guidance, oversee team members, and examine financial choices. CCOs may oversee the marketing or advertising departments of a business in a similar way. The CCO of a company is directly responsible to the CEO.
Specific key responsibilities of the CCO may include:
What is a vice president of sales?
A company executive known as the vice president of sales, or VP of sales, is in charge of managing the sales department and promoting the company’s goods and services. These experts could contribute to the department’s sales predictions, help create sales practices, and set sales goals. They might also advertise the business’s goods and services. The management of the sales team may involve finding and hiring salespeople as well as giving current team members constructive criticism, direction, and inspiration. The CEO of the business is the VP of sales.
Other specific responsibilities of the VP of sales may include:
What are the differences between chief commercial officer, chief growth officer and vice president of sales?
The chief commercial officer, chief growth officer, and vice president of sales positions are all essential to a company’s financial success. There are some aspects of these positions that they have in common and others that set them apart from one another. You can use the following factors to differentiate between these three executive positions:
Responsibilities
While there are some overlapping responsibilities, such as collaborating with the sales and marketing departments to promote business growth, there are also a number of duties that distinguish these positions from one another. For instance, the chief responsibility of the vice president of sales is to assist businesses in making accurate revenue projections and then to achieve or surpass those projections. A CCO typically oversees a broader range of responsibilities in relation to sales, marketing, public relations, and the management of customer accounts. The CGO’s duties center on fostering customer satisfaction throughout the entire customer journey.
Additionally, those in these positions might deal with or be in charge of various departments. The VP of sales oversees the sales department exclusively. The CGO frequently collaborates with a variety of departments, from marketing to technology development, and the CCO typically works with the sales and marketing departments. This is due to the possibility that CGOs are more likely to use cutting-edge technology to connect with customers.
Skills
For these roles, specific skills can also serve as a useful marker of distinction. Fraud detection, research, strategic planning, product positioning, business management, financial skills, forecasting, enterprise sales, and presentation abilities are among the skills that CGOs may possess. Organizational management, business development, territory management, relationship management, financial report interpretation, automotive diagnosis, profit and loss, treasury management, banking expertise, and customer support expertise are just a few of the skills that a CCO might possess. Skills for a vice president of sales may include pricing, business development, strategic planning, negotiation, leadership, and sales management.
Typical company size
CGOs frequently work for relatively small businesses with 200 or fewer employees. Many also work for marketing, internet technology, or e-commerce businesses, where expansion and growth are crucial for business success. In businesses of all sizes, including major corporations, a vice president of sales is a typical position. Companies of all sizes may have the CCO or CBO position.
Job requirements
A master’s in business administration and at least 10 years of relevant experience are typically required for a CGO’s education and experience. Although there are more CCOs than CGOs with a bachelor’s degree as the highest level of education, CCO positions have very similar requirements. The likelihood of a vice president of sales having a bachelor’s degree in marketing, finance, or business may be higher. Accordingly, more seasoned candidates may think about applying for CGO or COO positions, while mid-level candidates seeking career advancement may think about applying for a VP of sales position.
Salary and benefits
How A Chief Growth Officer Can Make or Break Your Year
FAQ
What is the difference between a chief growth officer and a Chief Revenue Officer?
A CGO’s primary responsibility is to oversee and manage a company’s growth using indicators like revenue, social ROIs, and employee engagement. In the interest of growth and outcomes, a qualified CGO will be able to coordinate, evaluate, and offer C-level support with growth initiatives.
What makes a good chief growth officer?
The CRO position is most common in slightly more progressive organizations. The position of Chief Growth Officer (CGO), which evolved from Chief Marketing Officer (CMO), and Chief Revenue Officer (CRO), which evolved from Head of Sales, are both used in businesses.
What is a CGO position?
The CGO should, above all, concentrate on external factors for the business. Market dynamics, customer needs and feedback, and consumer trends should all be studied and considered by CGOs. These areas will determine how the company is reshaped overall and reveal fresh growth opportunities.
