The ability to introduce yourself cold or by phone is a valuable skill to have in any professional environment. This is especially true in the business world, where the ability to make a good first impression is invaluable. Cold calls are a form of direct marketing used to solicit business from a potential customer. They can be done in person, over the phone, or through email. When making a cold call, you must be able to convey professionalism and create a positive impression in a matter of seconds. In this blog post, we will discuss the importance of a good cold call introduction, as well as the best practices for making one. We will outline the key components of a successful cold call introduction and provide tips to ensure it is successful. By the end of this post, you should have the tools and knowledge necessary to confidently introduce yourself to potential customers or colleagues with ease.
How to write and deliver a cold call introduction
When getting ready to make a cold call introduction, follow these steps:
1. Do research
Make some research in advance to help you save time during the cold call. Here, you want to determine whether the prospective client works for a business that might benefit from your product or service and whether it addresses their pain points. Additionally, check the person’s position title before calling them to see if they are the decision-maker for the company or if they have any other responsibilities.
2. Find a connection
Investigate the prospective client you intend to reach out to before writing your cold call introduction. If you want to establish a connection with them, you might want to look through their social media profiles. This helps establish trust and gives you something to talk about aside from your sales pitch.
3. Create a script
Create a script once you have a general idea of what you want to say during your cold call introduction. By doing this, you can maintain focus throughout the phone call. While you may base your call strategy on what the prospect says, having a plan can help you have a general idea of what to say before the call even starts.
4. Practice your call
Using your script, practice your cold call introduction. This makes you more at ease and helps you remember what to say when you make the actual call. Ask a friend or family member to listen to your script and tell you if you need to slow down or otherwise adjust your delivery.
5. Introduce yourself
Introduce yourself and the business you work for at the start of any cold calls. To ensure that the customer understands what you are saying when you share this information, speak slowly and clearly. After introducing your business, pause before sharing your next detail. Include the prospect’s name as well, if it is known, to help forge a connection.
6. Create personalization
Next, establish rapport by sharing a commonality. This can help ease into the conversation and get the customer comfortable before sharing your pitch, for example, “Wow, you went to Johnson University, so did I,” or “I see you’ve been working at Boaters Direct for 10 years, how are you liking it?”
7. Explain why youre calling
The conclusion of the cold call introduction explains why you are calling. Make your sales pitch relevant to the person by mentioning a problem that their business is having. For instance, a company might be having trouble meeting important deadlines. If that’s the case, you can offer them your software, which makes it easier for everyone on the team to remember important dates.
What is a cold call introduction?
A cold call introduction is a first marketing conversation with a potential customer who has never done business with the company in an effort to convince them to buy a good or service. These occur at the beginning of the phone call. Salespeople use this portion of their cold call to introduce themselves and the business they work for. Salespeople can make a good first impression by using cold call introductions, which can also help direct the conversation.
Cold call introduction examples
To assist you in creating your own cold call introduction, consider the following examples:
Example 1
“Good morning! This is Lincoln Walton. My company, Tate Media, assists new businesses like yours in digitizing their documents. First of all, I just want to say how much I enjoy the weekly video series you started. Its been helpful learning financial tips in short videos. “.
Example 2
“Hi Heidi, its Ethan from Moving Up Software. Hows it going?”.
“Good”
“Great. Given that I know you are probably very busy, I’ll keep this brief. I see that you recently received a promotion, congratulations. That leads me to why Im calling. “.
Example 3
“Hello, its Julie calling from Hess Company. Thanks for taking my call. I see you went to Clinton University just like me. How about that win last night?”.
Example 4
“Hello, is Valerie there?”
“This is her.”
“Hi, Valerie. This is Martha Henderson from Jimmys Events. I see you live in the Lower Bay area. How are you enjoying being so close to the beach?”.
“Its wonderful! I love going every day.”
“That sounds amazing. We want to offer you an event package to host a summer concert series outside your hotel, Valerie, so that’s why I called.
Example 5
I’m Bradley Brown from A to Z Software, and good afternoon. I’m calling to let you know about our most recent software, which combines payroll and personnel files in one convenient location. I noticed that your business has expanded over the past year, and I believe that our software would make it easier for your human resources department to meet the expanding demands of your staff. “.
Tips for preparing a great cold call introduction
Follow this advice when preparing for your cold call introduction:
2 Cold Call Opening Lines that Nail the First 15 Seconds
FAQ
What do you say in a cold call?
- Gauge interest before diving in.
- Set time expectations.
- Identify the prospect’s biggest challenge.
- Highlight product benefits.
- Showcase what differentiates you from the competition.
- Use social proof.
- Mention if it’s a referral.
- Show that you did your research.
What is a cold introduction?
A cold open is a narrative device used in television and movies, also known as a teaser sequence. Jumping into a story at the start of a show without the title sequence or opening credits is a common practice.
How do you introduce yourself on a sales call?
Say “Hello, this is (name)” to introduce yourself and let people know who you are. If the caller doesn’t identify himself when you pick up the phone, you can ask, “May I ask who’s calling, please?” To feel more at ease when starting any phone conversation, practice saying these short phrases.
How do you introduce a call?
Say “Hello, this is (name)” to introduce yourself and let people know who you are. If the caller doesn’t identify himself when you pick up the phone, you can ask, “May I ask who’s calling, please?” To feel more at ease when starting any phone conversation, practice saying these short phrases.
