A good marketing manager can have a big effect on the whole company. To hire the right person, you need to ask the right interview questions.
You can use these questions to find a marketing manager who is quick to learn, good with numbers, and has a big effect on your marketing goals. There are important hard skills like product management and reporting that are asked about here, as well as important soft skills like problem-solving and working with others.
Finding the perfect candidate for your marketing team can be a daunting task You need someone who is not only creative and strategic, but also possesses the technical skills and experience necessary to execute successful campaigns
To help you in your search, we’ve compiled a comprehensive list of interview questions specifically designed to assess the skills and qualities of a top-notch creative marketing manager These questions are drawn from two reputable sources Homerun’s “55 Marketing Manager Interview Questions to Hire Top Talent” and BrightHire’s “23 Interview Questions to Find a Top-Notch Marketing Manager”
General Marketing Manager Interview Questions
These questions will help you get to know the candidate better and understand their overall approach to marketing
- What kind of work environment do you do your best work in?
- How do you deal with pressure or stressful situations at work?
- How do you stay organized when managing multiple marketing projects at a time?
- How do you maintain balance in your work and personal life?
- How do you switch off at the end of the day?
- Outside of work, what are you passionate about?
- Which one of our company values do you identify with the most and why?
- What do you think sets our brand apart from the competitors?
Marketing Hard Skills Interview Questions
These questions will assess the candidate’s technical skills and knowledge of marketing principles.
- How do you measure the success of a marketing campaign?
- If you were to give a presentation to leadership and the rest of the company on your latest marketing campaign, what information might you share?
- How did you tackle your last marketing campaign?
- Can you walk me through how you would get started on a new marketing campaign?
- What would you do in your first week at our company as a Marketing Manager? What would you do in your first 30 days?
Marketing Function-Specific Questions
These questions will find out more about the candidate’s experience and skills in certain marketing tasks, like demand generation, social media, public relations, content marketing, product marketing, and social media.
- What is the ultimate goal of social media marketing?
- How have you built online social communities?
- What social media channels have you managed in the past?
- What social media channel do you enjoy working with the most?
- What social media channels have you seen the most success with?
- How do you measure the success of social media marketing efforts?
- What is the goal of PR and comms?
- What is your experience with pitching and media outreach?
- How do you build strong relationships with journalists and media professionals?
- How do you measure the success of your outreach efforts?
- What tools or strategies have you used to communicate a message?
- What is the goal of good content marketing?
- What experience do you have creating and managing a content editorial calendar?
- What is your experience with creating a content strategy?
- What type of content do you love creating? And what content do you dislike creating?
- Tell me about the most successful piece of content you’ve built.
- What is your knowledge of SEO?
- What do you do if you’ve been assigned a content project that’s outside your field of expertise?
- In your own words, what is the goal of product marketing?
- What products have you marketed in the past and how did you go about it?
- What is your experience working cross-functionally on a product or feature launch (i.e. with the product team or sales team)?
- Describe a go-to-market you were a part of. What were you responsible for and what was the outcome of the launch?
- How do you measure the success of product marketing efforts?
- How do you measure the success of your demand generation campaigns?
- Which channels do you have experience with?
- Tell me about a successful campaign you’ve been a part of. What went well and what could have gone better?
- Do you do any testing or optimization?
- What tactics have you used to generate demand for a product in the past?
Soft Skills Questions
These questions will help you assess the candidate’s soft skills, such as their communication, teamwork, and problem-solving abilities.
- How do you explain unfamiliar topics to your team members?
- How do you prioritize tasks when you have multiple competing deadlines and responsibilities?
- What do you do when a team member disagrees with your opinion or approach to something?
- How do you feel about making tough decisions independently?
- How do you handle constructive criticism and feedback at work?
Additional Resources
Besides the interview questions above, here are some other tools that might help you in your search for a creative marketing manager:
- Homerun’s “55 Marketing Manager Interview Questions to Hire Top Talent”: https://www.homerun.co/interview-questions-templates/marketing-manager
- BrightHire’s “23 Interview Questions to Find a Top-Notch Marketing Manager”: https://brighthire.com/blog/23-interview-questions-marketing-manager/
- Indeed’s “Marketing Manager Interview Questions”: https://www.indeed.com/career-advice/interviewing/marketing-manager-interview-questions
- Glassdoor’s “Marketing Manager Interview Questions”: https://www.glassdoor.com/Interview/Marketing-Manager-Interview-Questions-EI_IE10613.0,2_KO8,18.htm
By using these interview questions and resources, you can be confident that you’ll find the perfect creative marketing manager to help your business grow.
1 What’s your approach to establishing your department’s budget?
The question confirms that the candidate can set long-term financial plans and goals. Tangible benchmarks should be included in the candidate’s answer. Also, listen for considerations of future spending based on where they see the business heading.
Product Marketing Manager Interview Questions
This question measures the candidate’s knowledge of the sales/marketing relationship and their ability to encourage cross-team rapport. Pay attention to what the candidate says about sitting in on sales calls or working directly with sales to help come up with marketing messages. This question also gives the candidate a chance to show that they own a product and their role, have a growth mindset, and be able to work with others.
How To Prepare for a MARKETING JOB INTERVIEW // Common marketing interview questions and answers
FAQ
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