A strategic communications degree provides students with the ability to understand communications from a business perspective; this is an invaluable set of skills to have in the ever-evolving business world. With a strategic communications degree, the opportunities are vast and varied; you may find yourself working in a communications role for a large corporation, creating content for a small business, or even launching a career in public relations. Whatever your chosen field of work, there is a range of options available to graduates of strategic communications programs.
The field of strategic communications is a diverse area, and the skills that you gain during your studies will equip you to engage in meaningful dialogue with businesses, governments, communities and individuals. You will learn how to build relationships, create compelling messages and utilize different channels to ensure that their message is effectively conveyed. With a strategic communications degree, you can develop an understanding of the marketing and communications processes that are integral to a company’s success. You will learn how to develop and implement effective campaigns
What can you do with a strategic communications degree?
With a degree in strategic communications, you can work in the media, publishing, public relations, education, and mass media. You may also be able to obtain leadership positions in pertinent fields like marketing or communications with the aid of this degree. Here are some career options for those with a degree in strategic communication. Please click on the links below to view the most recent Indeed salaries:
A journalist’s main responsibilities include reporting on local and national news for a broadcast station, print publication, or website. They research stories, submit story ideas and perform unbiased reporting. When working for a publication, they might contribute written articles or work as a broadcast team.
A social media manager’s main responsibilities include managing a company’s online and social media presence. They formulate a social media strategy, generate a range of content, and use social media analytics to hone it. Additionally, they research customer engagement trends and work to create online communities.
A customer service representative’s main responsibilities include responding to inquiries from clients and disseminating details about a business’s goods and services. They respond to customer complaints, devise fixes for these issues, and keep tabs on customer interactions.
Primary duties: An advertising manager leads a companys advertising department. They supervise the development of advertising campaigns and make sure that branding is imaginative and consistent. Advertising managers also create project goals and approve projects.
A research analyst’s main responsibilities include figuring out how to improve business operations using data and mathematical models. They inform the management team and stakeholders of their suggestions. Additionally, a research analyst develops user surveys, spots trends, and examines competitor data.
A director of public relations’ main responsibilities include managing the company’s public relations staff. They delegate tasks to the team, represent their business in interviews and at public gatherings, and monitor the success of a PR campaign. A public relations director also examines press coverage of their business
Principal responsibilities: A digital strategist promotes the goods and services of their company through a variety of platforms and channels. They develop a digital marketing strategy, investigate the most recent technologies and fashions, and look for SEO optimization techniques. They also report on digital campaigns.
A brand manager’s main responsibilities are creating a brand strategy for a company’s target market. They use data to support volume and profitability while promoting brand growth. They also aim to achieve both short-term and long-term business goals for the brand.
Primary duties: A marketing manager leads a companys marketing team. They direct the team’s marketing initiatives and carry out marketing plans to support the promotion of a company’s goods or services. They also monitor and analyze industry trends.
An SEO manager’s main responsibilities include supervising SEO research and assisting a company’s marketing team in developing campaigns. They also assist in optimizing the business’s website and social media channels.
A communications director’s main responsibilities include managing a company’s internal and external messaging and communications. They manage a companys website and social media presence. A communications director also plans events, coordinates media relations, and handles crisis communication.
A creative director’s main responsibilities are managing the creative department of an advertising or marketing firm. They plan advertisements, review brand campaigns and develop brand standards. They also assist in developing the clients of the business’s strategic vision.
Primary duties: A marketing director develops a companys marketing strategy. Additionally, they coordinate marketing initiatives, analyze customer demand for goods and services, and investigate rival businesses. They may also create ideas for promotional events.
What is a strategic communications degree?
An academic degree in strategic communication provides you with in-depth knowledge of how people and organizations interact and communicate. You will learn specialized skills as well as business and human communications theory in the course work for this degree. With the aid of digital media and other contemporary communication techniques, you can apply communication strategies and principles.
More careers to pursue with a strategic communications degree
With a degree in strategic communications, you can also work in the following additional fields:
5 things I wish I knew before getting a COMMUNICATIONS DEGREE
FAQ
What can you do with a strategic communications masters degree?
- Communication Director. …
- Public Relations Manager. …
- Marketing Specialist or Manager. …
- Events Director. …
- Human Resources Communication Manager.
What do strategic communications firms do?
Experts in communication strategy, planning, and implementation work for strategic communication firms. When confronted with significant challenges or when they need to reenergize their communication strategies, organizations frequently turn to strategic communication firms.
What is a bachelors in strategic communications?
Students interested in media design, public relations, and advertising should consider pursuing an undergraduate degree in strategic communication. Students learn to come up with ideas and find solutions for brands and organizations through a design-thinking process rooted in analytical and creative thought.
What is the highest paying job with a communications degree?
Highest Earning Jobs for Graduates with a Communications Degree. Chief executives and legislators are the highest paid professionals for communications majors, earning an average salary of $176,126 annually. Sales managers come in second with an annual salary of $125,577, and advertising sales agents come in third with an annual salary of $111,521.
