This technique involves starting with general questions, and then drilling down to a more specific point in each. Usually, this will involve asking for more and more detail at each level. It’s often used by detectives taking a statement from a witness: “How many people were involved in the fight?”
No matter how big your company is, there are various situations and scenarios youve got to be ready for. From tricky customer queries to tensions among employees and employee interviews, you need to be equipped to handle them. Effective communication is sometimes all about asking the right questions. ( source:
An effective way to handle those situations is the funnel technique. This technique can help you gain more insights into a particular situation. At the same time, it makes the other person feel more comfortable.
But what exactly is the funnel technique? We’ll answer that question and more in this article. Discover how to ask questions using the funnel questioning technique.
The funnel technique refers to asking the right questions to get a deeper understanding of a situation. In other words, it’s an effective communication technique that can be used in a variety of situations.
At the core of every communication is asking questions. But if you ask the wrong question, you’ll get the wrong answer. The right question can not only help you understand the situation better, but it can also help you improve your communication skills. As a result, you’ll be better at dealing with conflict, managing people, and empowering others to follow suit.
So how does the funnel technique work? It’s simple, really. You start by asking an open-ended question. An
The basic idea is to open a dialogue to get more information. You cant do that effectively with a yes or no response.
Based on the response you get, you ask the next question which can be probing or close-ended. A
Once you’re done asking questions, you can move forward to find the solution for the particular situation.
Funnel Coater Hand interview questions
Interviews for Top Jobs at Funnel
Sales Development Representative (SDR) Interview
I applied online. The process took 8 weeks. I interviewed at Funnel (Dublin, Dublin) in Feb 2022
Interview
The interview process is quite long, with an initial abstract reasoning and personality test. From the inside, it is easy to see why the interview process is so long, it means that your colleagues have been carefully selected.
- What role do you have in a team?How do you deal with conflict?
Solutions Consultant Interview
I applied online. The process took 3 weeks. I interviewed at Funnel (Stockholm, Stockholm) in Jun 2022
Interview
The whole process was more or less as this:1. Initial call with HR.2. Call with more HR people and team leader.3. Logical and Psychological test4. Make a presentation call and answer customer-related questions
- If you have a difficult customer, how you would approach to it?If you don’t agree with someone, how you would approach to it?
The Faulty ReturnAdvisor: How can I help you today?Customer: I bought something that doesn’t work. I’ve tried everything. How can I return it?Advisor: That’s not good. I’m sorry to hear you’ve tried everything and it’s not working. I can help you return it. First, could I ask, what type of product is it?Customer: It’s a laptop. It keeps freezing.Advisor: Yes, I can imagine that’s frustrating. How often is it freezing?Customer: Every half an hour or so.Advisor: That’s okay. The reason I ask is to see if you have long enough to disable any security features and remove your personal data before you send it back, which you do. Could you do that yourself or would you like my help?Customer: I can do that myself, thanks.Advisor: Excellent. So, to return the faulty laptop you must [CONVERSATION CONTINUES]
After beginning the call with an open question, the advisor uses two probing questions. However, they bridge between the questions by using empathy statements such as:
Doing so helps to build rapport with customers, and it also helps to avoid overwhelming customers with question after question.
Interestingly, the closed question also attempts to pre-empt a future contact. If the customer begins the returns process before realizing that they must wipe data from their laptop, they may call again. Asking the simple question could prove valuable in simplifying service.
Benefits of Using the Funnel Technique Making others feel more comfortable is one benefit of the funnel technique. (Image source:
Now that we’ve covered what the funnel technique is, let’s go over five benefits of using this method:
Why Is It Called the Funnel Technique?
A funnel is broad at the top and narrow at the bottom, which makes it easy to pour a substance (for example, oil or rice) into a container with a narrow opening (for example, a bottle or jar).
Similarly, the funnel technique in user research involves moving from broad to narrow — in other words, from general to specific. The funnel is a fitting metaphor because a user interview or usability-test session should start with broad, exploratory questions or tasks before introducing specific, narrowly scoped questions or tasks.
The purpose of the funnel technique is to avoid influencing user behavior or perceptions as much as possible. When we ask specific questions or give specific tasks too early in a research session, we risk introducing bias and missing important data.
FAQ
What is funnel questionnaire?
What are top of the funnel questions?
How many question types are used in the funnel technique?
- Who Are You? There’s a reason that the “About Us” section is so important on a website. …
- What Do You Do? Your focus here needs to be on the problem you solve, not on your products or services. …
- Why Do You Matter? …
- How Do I Engage or Get Started?
