The role of real estate agents in the home-buying process is still crucial, but more and more buyers are looking to conduct their own research online before consulting professionals. The National Association of Realtors found that 92% of buyers start their house-hunting journey online, highlighting the critical need for real estate agents to maintain a vibrant online presence. You’re missing out if you aren’t engaged, active, and networking online.
How to market yourself as a realtor
If you’re a realtor looking to grow your clientele and bring in new business, take these steps to market yourself effectively:
1. Understand your potential clients
Knowing your target clients is one of the first steps in marketing yourself as a realtor. It’s crucial to understand what your potential clients require, what motivates them, how they might approach real estate purchases or sales, and what they expect from a professional. You can do this by using techniques like making surveys, doing interviews, and holding focus groups. With this knowledge, you should be better equipped to market to them.
2. Expand your network
Your network can assist you in gaining the confidence and business of real estate buyers or sellers. Consider the experts who could assist you in your business, such as cleaners, photographers, and home stagers, and look into ways to get in touch with them so you can develop a mutually beneficial relationship. These same individuals can recommend you to their clients, and vice versa.
3. Partner with an agent in another state
Finding a fellow realtor who works primarily from a different location is another fantastic way to market yourself as a real estate agent because you can refer clients who are relocating to your respective areas to one another. Additionally, you can cooperate to split the commission for a client who might be purchasing a second home in the neighborhood of one of you. Find a realtor who shares your values and the same type of clientele by considering the areas where most of your residents purchase second homes (or come from if their second home is in your state).
4. Create a professional website
A well-made, mobile-friendly website with intuitive navigation and useful content for your target clients is more likely to draw in customers who are searching for a realtor. Include things like a picture of yourself, a list of the houses you’ve recently sold, the ones that are currently on the market, and the ones that will be available for purchase soon. You could also create a captivating profile outlining what your client can anticipate from you.
5. Analyze your website visitors
To learn more about the people who are visiting your website and their habits, conduct an analysis of your website visitors using a website traffic analysis tool. Finding out more about the people who visit your website can help you improve your marketing, create more content that will interest them, and reorganize certain areas of your website based on how visitors navigate through different links.
6. Write an industry blog
If you use the same keywords and phrases that potential clients typically use when searching, your real estate blog on your website may have a better chance of appearing on search engine results pages. Consider writing blog posts to respond to the questions you get the most often. You can also write about real estate trends, success stories, and other topics that your audience might find instructive or interesting.
7. Build an effective contact page
An efficient contact page is simple to use and offers your visitors several ways to get in touch with you. A contact form that visitors can use to get in touch with you should be included in addition to your office and mobile phone numbers, email address, office address with a map, and operating hours.
8. Request reviews from satisfied clients
Ask the people you’ve worked with if they’d be willing to leave you a review on some of the more well-known review websites for realtors because it’s common practice to read reviews from happy customers before signing up for a service.
9. Contact media experts
Media professionals can assist you in telling your story and promoting your company through their news source. To get your point across, pitch yourself and a special tale that they’ll be happy to share with their audience.
10. Advertise
Advertisements, particularly those that are focused on your ideal client, can help buyers and sellers become aware of you. Advertise on websites that your target customers visit, including search engines, social media networks, and others. Make eye-catching advertisements and include a brief bio so that viewers are interested in contacting you for assistance with their real estate transaction.
11. Offer video walkthroughs
For clients with a hectic schedule or who live far from the property they want to buy, video walkthroughs may be a requirement during the home buying process. By offering a video option, you demonstrate your flexibility and understanding of the needs of your audience, which might give them more confidence in working with you.
12. Send out mailers
Even though there is a lot of digital advertising, traditional forms of advertising like postcards and other tangible messaging can still be effective. Make sure to carefully consider your messaging and create a mailer that potential clients will notice among the rest of their mail so they can learn more about you as a realtor and how you can help.
13. Establish your social media pages
Since social media is so widely used, the likelihood that your ideal clients use these platforms on a daily basis is very high. Creating a social media presence for your company can help you reach people who might not otherwise learn about you. Try to use the same username across all of these networks, write concise but impactful profile sections, use hashtags, and build a following of people who eagerly await your content.
14. Utilize user-generated content
User-generated content is the written text, photos, and videos that other people produce on their own platforms. Contact people whose photos you enjoy to see if you can get their permission to share their content with your audience and give them credit as you build your own content hub, especially on social media. For instance, if a local photographer who posts images of the city skyline agrees to let you use one of their works, you can add a caption to it that expresses your love for your home city and gives the photographer original credit.
15. Ask for referrals
Asking for recommendations from your past clients is an easy and direct way to market your services. Even if you haven’t worked with them as their realtor, you can ask people you know, such as friends, family, and neighbors. They might be aware of someone looking to buy or sell a house.
16. Sign up as a community sponsor
Being recognized in the neighborhood and being recognized as a real estate expert can help people remember you. Consider becoming a sponsor of neighborhood sports teams, even those for children, or popular public events.
17. Create a referral program
You might observe that people are more likely to recommend you to others if you have a referral program. For each referral you receive, you could include a handwritten note of appreciation and a gift card.
18. Get to know your neighbors
Introduce yourself to people in your own neighborhood. They can be an additional source of referrals, but if you build strong connections with those who live nearby, you might also be able to take on the role of the neighborhood realtor. You can hand out your business cards, host a barbecue in the backyard, offer to list nearby properties, or show prospective buyers a home before it hits the market.
19. Print business cards
In addition to networking events, business cards are helpful if you strike up a conversation with the grocery store cashier. You can always be prepared to discuss real estate with others and hopefully generate some business if you have business cards.
20. Host an open house
An open house at a house you’re selling can help it sell as well as connect you with other people who are considering buying or selling a house soon. So that you can send visitors important information regarding the neighborhood real estate market, ask visitors to sign in by providing their name and email.
21. Write a local column
Regularly contributing to your community’s newspaper can help you become known as a real estate authority in your area. Consider the value you can add to an article by sharing information about real estate trends, things you love about your state, and enjoyable activities for families to do on the weekends.
22. Host an event
Think about holding a seminar or event that can assist people in buying or selling a home. For instance, you might conduct a workshop for first-time home buyers to help them comprehend the procedure or host a meeting where you respond to attendees’ inquiries about real estate.
23. Provide a congratulatory gift
Additionally, you can market your products by merely demonstrating your concern for your current customers. They’ll then be more inclined to tell others about their experience, especially those who are trying to find a good realtor to work with. Investigate various present options to congratulate your clients on the purchase of their new home, and consider giving them something they’ll want to display at their housewarming party.
24. Keep in touch with clients
Even though they may be happy with your work, once the real estate transaction is over, your clients will probably settle into a routine and may stop actively referring others to you. Maintaining contact with your clients is one way to build on the relationship and get recommendations. You could send them an email with a happy birthday message or send them an anniversary card every year around the time they bought their house.
Why is it important to market yourself as a realtor?
Its important to market yourself to maximize your business opportunities. Through marketing, you can draw attention to yourself and position yourself as a real estate expert who others want to work with because you’re dependable, knowledgeable, and take your job seriously. Additionally, you can make contact with prospective buyers and sellers who are looking for someone amicable to work with when making the crucial decisions involved in buying a home or other piece of real estate.
11 other ways to market your real estate business
Here are some additional suggestions for promoting your real estate marketing expertise:
How to Market Yourself as a NEW Real Estate Agent
FAQ
How do I advertise myself as a new Realtor?
- Combine Online Marketing with Postcards for Maximum Effectiveness. …
- Build a Website and Blog. …
- Buy Ads on Google for Quick Traffic. …
- Build a Page on Facebook. …
- Use Drone Footage to Showcase Homes. …
- Create Email Newsletter for Prospective Buyers. …
- Build a Brand on LinkedIn.
How do beginner Realtors make money?
- Boost Your Sphere of Influence’s Productivity With Regular, Automated Communication.
- Use Technology to Get More Leads. …
- Use Prospecting to Start Reaching Out To Potential Clients. …
- Choose an underserved market niche and concentrate on it.
- Become a Property Manager.
How do I market myself as a real estate agent on social media?
- Promote the town, not just the house.
- Be yourself.
- Educate your buyers.
- Chat with your followers.
- Respond to comments, good and bad.
- Avoid simply shouting about your home listings.
- Don’t forget video.
- Never assume you’re only connecting with first-time buyers.
How do Realtors get noticed?
- Promote the town, not just the house.
- Be yourself.
- Educate your buyers.
- Chat with your followers.
- Respond to comments, good and bad.
- Avoid simply shouting about your home listings.
- Don’t forget video.
- Never assume you’re only connecting with first-time buyers.
