As the marketing industry continues to evolve, so does the marketing job title hierarchy. The days of a flat organizational structure are long gone and the need for more specialized roles and a clear chain of command is essential. According to the Bureau of Labor Statistics, the marketing field is growing at a faster rate than the national average and the demand for marketing professionals is likely to continue to rise. With this growth comes an increasingly complex marketing job title hierarchy, with various levels of responsibility and expectations. In this blog post, we’ll explore the different roles within the marketing job title hierarchy, their responsibilities and what makes them unique. We’ll also provide a helpful guide on how to navigate the hierarchy and find the right role for you.
Understanding the marketing job title hierarchy
Marketing specialists hold a variety of positions in businesses, nonprofits, colleges and universities, and other establishments. Their responsibility is to foster interest in a company’s goods, services, or other facets while also reshaping the company’s image.
From entry-level positions to the highest levels of an organization, including the C-suite, the marketing job title hierarchy is extensive. Additionally, marketing jobs give professionals the chance to pursue a variety of specialties in areas such as investor relations, advertising, graphic design, public relations, and social media. Additionally, marketers have a responsibility to convey values and goals to a larger audience in order to increase sales or draw in new talent.
How the marketing job title hierarchy is organized
Jobs in marketing are available at all levels of an organization, like in most professions. You begin your career at the bottom and can rise to the top depending on your abilities, dedication, and luck. The marketing job title hierarchy breaks down like this:
Here are examples of marketing jobs in each category:
Specialist/coordinator jobs
Specialist or coordinator are typical job titles for entry-level positions in marketing. Every marketing discipline, including public relations, events, or marketing, has coordinator or specialist positions available. These professionals execute the tactical components of a marketing plan. This may entail managing the organization’s social media accounts, creating press releases, putting advertisements in publications or on websites, or performing other duties. Degrees in communication, including English, as well as various business disciplines are typically included in the educational requirements, though these can vary.
Social media coordinators’ main responsibilities include managing an organization’s social media accounts. They are in charge of producing interesting posts and other content to share news, thought leadership, connections with the community, and other information pertinent to the organization’s various stakeholders on well-known social media platforms. In an effort to forge connections with followers that will encourage customer loyalty, social media coordinators also interact with users.
An event marketing coordinator’s main responsibilities include managing all aspects of an organization’s promotional events. These may be one-time occasions, like press conferences or receptions, or prolonged occasions, like trade shows or sales meetings.
Primary duties: Marketing specialists activate an organizations various marketing plans. Senior marketing managers, directors, or executives provide them with guidance on campaigns, whether they involve advertising, social media, websites, email, or other components of the marketing mix. Marketing professionals have responsibilities to ensure that their department’s work is polished and appears in the proper location at the appropriate time.
Manager jobs
You can advance to a managerial position after working as a specialist or coordinator for three to five years. A manager’s involvement in a company’s marketing strategy is more direct. Creating plans and organizational messages for public communication can be part of this. You may or may not be a manager of others as a marketer.
A public relations manager’s main responsibilities include keeping up relations with the media. They strive to have news about their organizations and individuals featured in publications, television programs, websites, radio stations, and other news organizations.
A copywriter’s main responsibilities are to produce persuasive text that conveys various messages about their organizations. The text appears in commercials, landing pages for websites, social media posts, blog entries, video scripts, billboards, online advertising, and other media.
A brand manager’s main responsibilities include managing an organization’s reputation and public perception of its values. Brand managers must have a clear understanding of the characteristics that best represent their company to current, potential, and external audiences. They make an effort to ensure that all facets of the goods and services—from product and service design and packaging to marketing campaigns—align with the brand values.
A product marketing manager’s main responsibilities include managing all aspects of a company’s product marketing. They create long-term product strategies, build sales channels, create promotional programs, and set prices.
Director jobs
You need between seven and ten years of experience working in a marketing department to advance to the level of director in a marketing hierarchy. A master’s degree in management, marketing, communications, public relations, or business administration may be necessary in addition to your current education. You will direct others to complete the work of the marketing department as a director. In addition to overseeing strategy, this will entail developing and managing budgets, hiring and firing employees, and other duties.
Directors of marketing communications have the primary responsibility of bringing the strategies and plans of the larger marketing organization to life. A director of marketing communications is responsible for managing the creation of a variety of promotional materials, including sell sheets, email campaigns, brochures, and videos.
Primary responsibilities: In determining the course of an organization’s advertising program, advertising managers play both strategic and tactical roles. They are in charge of organizing campaigns, creating appropriate messaging, managing budgets, evaluating results, and negotiating reasonable rates with outlets. Advertising managers, formerly the purview of print publishing, now have knowledge of digital advertising.
A director of corporate communications oversees groups in charge of an organization’s communications operations. Both internal and external communications, such as those used in public relations, advertising, and social media, may be included. Directors of corporate communications must communicate with everyone in the organization, including stakeholders and coworkers abroad.
Executive-level marketing jobs
A master’s degree in business administration or a related field is required to work in the marketing departments’ highest levels. You can become a vice president after 10 to 15 years of experience, depending on the organization. Chief marketing officers need additional years of experience. As a marketing executive, you will be in charge of all aspects of your department’s function and be accountable for establishing strategic direction and managing budgets.
Principal responsibilities: Chief marketing officers are in charge of developing and managing an organization’s brand using all available marketing channels. Typically, a CMO is in charge of creative tasks like marketing, public relations, graphic design, social media, email campaigns for customer relationship management, and more. Due to the frequent international operations of large organizations, chief marketing officers need to have a global perspective. The messages an organization sends to potential investors or other members of the public may also be shaped by a CMO.
Vice presidents of digital marketing have the expertise to influence the digital economy on behalf of the company as one of their main responsibilities. While incorporating the advantages of social media, search engine optimization, and digital advertising, this entails managing messages and branding across the web, including desktop and mobile. VPs of digital marketing must also know how to gauge the success of their campaigns.
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FAQ
What is the hierarchy of marketing roles?
Following is a breakdown of the marketing job title hierarchy: marketing jobs as a specialist or coordinator Manager jobs. Director jobs.
What are the 5 different job levels in marketing?
Step 2 of the marketing career path is for a public relations manager. Promotions manager. Brand manager. Sales manager.
What is your job title if you work in marketing?
Chief marketing officer is just one of the typical positions held by marketing generalists. Director of marketing. Marketing analyst.
What is the highest title in marketing?
- The senior executive on the marketing team is known as the chief marketing officer (CMO).
- Creative director. …
- Marketing manager and product marketing manager. …
- Digital marketing manager. …
- Communications manager. …
- Content marketing specialist.
