- What design software do you prefer working with and why? …
- How would you decide what digital media platforms to use for a specific campaign? …
- How would you increase exposure on digital media channels? …
- How would you go about establishing an online media library?
Social Media Marketing is a well-established field despite its relative youth. Over the past decade, social media has evolved from a fun diversion into serious business. Whether youâre a start-up or the President, youâre probably using some form of social media today.
Between Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, Snapchat, and others, marketers have been forced to rethink entire marketing strategies that best reach the audiences of each platform. And, of course, that means a specialized skill set.
Weâve put together a list of interview questions that you are likely to encounter if you are interviewing for a social media marketing position.
Paid Media Specialist Interview
Example: “I am passionate about digital marketing and I’ve been working in this field for five years now. During my time as a paid media specialist, I’ve learned what strategies work best for different types of brands. I also understand the importance of creating content that resonates with audiences. This has helped me develop a keen eye for spotting trends within social media platforms.”
Employers ask this question to make sure you can handle the pressure of working in a fast-paced environment. They want to know that you are able to work well under stress and still meet deadlines. In your answer, share how you manage stress and provide an example of a time when you did so successfully.
Example: “I have never made a major mistake while creating paid media specialist campaigns. However, I do occasionally forget to add certain elements to my campaign that could improve its performance. When this happens, I immediately go back into the campaign and add the missing element. This ensures I don’t miss any important components of the campaign.”
Example: “I think the most challenging paid media specialist role is being a digital marketing manager because there are so many different aspects to manage. I enjoy learning about new strategies and tactics, but sometimes it can feel overwhelming when trying to keep up with all of the latest developments. To overcome this challenge, I try to focus on one thing at a time and prioritize my tasks based on which ones will have the biggest impact.”
This question can help the interviewer understand your priorities and how you might approach a new role. Your answer should reflect your understanding of what is required in this position, but it can also be an opportunity to show that you have more than just the basic skills needed for success.
Why Hire A PPC Expert?
Hiring a PPC expert (pay per click or SEM) can save your organization time, provide valuable insights, and drive higher returns through cost effective paid media channels.
This dedicated specialist makes data backed decisions to optimize campaigns and drive your target audience to the desired website/landing page to generate leads and sales.
It takes technical know-how to properly run paid campaigns – not fully understanding the tactics/strategies involved often leads to wasted ad spend and a low ROI.
Understand The Basics Of PPC
With some background in PPC, you can ensure that you are hiring or outsourcing the right person for the job (and your company).
PPC stands for Pay Per Click. PPC is a marketing model where advertisers pay for each click their ads generate.
Google Search Ads, Microsoft Ads (Bing), and Amazon Ads are typically what comes to mind when you hear the word PPC, with Google Search Ads being the largest player in the space.
These “Search Ads” are often listed at the top of the search engine results page (SERP) when someone searches for terms related to one of the keywords you are targeting.
Advertisers bid on those spots in an attempt to display their created ad to a targeted audience.
Filtering through candidates can be a struggle, especially when algorithms on sites like Upwork, Fiverr, and even Indeed can make searching a challenge.
Before even thinking about setting up an interview, you should screen applicants for basic PPC knowledge.
What is social media marketing?
Social media marketing is a practice that consists of using social media platforms like Facebook, Twitter, and others, in order to promote products or services to gain traffic and customers.
FAQ
What do paid media specialists do?
What questions should I ask in a media interview?
- What is Your Management Background?
- What’s Your Perfect Day Like as a Media Manager?
- What Are the Management Challenges You Face?
- Where Do You See Yourself in Five or Ten Years?
- What Do Your Competitors Do Better Than You?
What are the 10 most common interview questions and answers?
- Tell me about yourself.
- What attracted you to our company?
- Tell me about your strengths.
- Tell me about your strengths.
- Where do you see yourself in five years?
- Tell me about a time where you encountered a business challenge?
How do you become a media specialist paid?
- Self Starter, Self Motivated Work Ethic.
- Critical, Forward Thinker.
- A minimum of 2 years of hands on Paid Media experience.
- Google Ads Certified.
- Google Analytics Certified.
- Excellent written and verbal communications skills.
- Strong creative writing skills.
